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Targeting Communications For The Healthcare Industry

Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, the audience who will truly influence perception and adoption. Let's take a step back: it is a common saying in the healthcare industry that companies are looking to foster a “right drug, right patient, right time” approach. As communicators, we need to take cues from this mindset and migrate to a model that targets the right... Read More

Marketing and Advertising News

PR Tactics Can Get You Noticed At Work

I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret? Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls outside their... more

Top Jobs in Marketing and Advertising

The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness. If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb.... more

New Labor Laws Have Potential Impact on Marketing Hiring

One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing portfolio’s bottom line may just be a quiet storm brewing around... more

Top Cities for Marketing Professionals

New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men. more

A Marketing Boom with Social Media

Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead. Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows. more

Tips to Market Yourself

Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are a CEO, sales person or carpenter. Some people are... more

Career Advice

Five Tips For A Great Entry-Level...

For first-time job seekers entering the job force after graduation, follow these tips for...

How To Avoid Getting Bored At Work

Get proactive against workplace boredom. Take on new challenges and more to remain...

April Hiring Holds Steady

Managerial hiring held steady in April, a sign worthy of cautious optimism in the job...

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About Our Partners

archdesign

ArchDesignJobs.com is a nationally recognized career site for anyone with an interest in careers within the architectural and design industries.  ArchDesignJobs.com reaches the top architects and designers within the corporate, education, healthcare, institutional, government, hospitality, retail and residential environments.

nielsen

Adweek was founded in June 1978 by a trio of former magazine executives—Jack Thomas, publisher of New York magazine; Ken Fadner, a former vice president of finance at New York and Esquire; and Pen Tudor, a sales executive at Life—who joined together to create magazine and now, website that delivers insightful, forward-thinking content that appeals to the advertising, media and marketing professionals that have always been the brands' core readers.

eventcareers

The leading source of career opportunities for the event, meeting and exhibition professional. Event Marketer Magazine was founded in 2002 to serve the information needs of brand-side event marketers and agency executives across the spectrum of face-to-face media - including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, sponsorships, business-to-business events and press events.

eventmarketer

Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events.

aimgroup

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.” The AIM Group / Classified Intelligence consultants are leaders in their industries. All of us have practical, real-world experience operating and managing traditional and interactive-media businesses.