Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, ...more
There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid.
Here are some of the ...more
There's one word that never escapes us in the business world, no matter how hard we try: networking.
I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this:
I’m Joe Schmo from X Startup. ...more
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits ...more
There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or ...more
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they ...more
Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge.
If the job you really want is not available, look for a position that ...more