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Expanding Your Sales Network Without Cold Calling

LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator.

Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 employees, for instance, LinkedIn will let you know if one of those employees... Read More

Marketing and Advertising News

Marketing Through Apps Hits A Fever Pitch

The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu. Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands spend to acquire regular users of their iOS apps — peaked at $2.23. According to Fiksu, a regular user is... more

Podcasting As A Marketing Tool

Podcasts aren't a new form of media, although recent pop-culture darlings "Serial" and "Startup" have re-introduced the idea of audio material as a popular form of storytelling. NPR heavyweights "Radiolab" and "This American Life" have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to... more

Projecting The Content Marketing Landscape In 2015

If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each... more

Increasing Online Viewership To Drive Down TV Ad Sales

Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference. ZenithOptimedia expects global sales to increase 4.9% to $545 billion, while Magna Global is a tad more conservative projecting a 4.8% increase to $536 billion. The growth rates are lower than this... more

Why Cold-Calling Is An Outdated Sales Strategy

There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or customer, the calls I make and receive are important... more

Content Marketing Mistakes To Avoid

There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid. Here are some of the biggest marketing mistakes startups make: Mistake 1: Forget about the... more

Career Advice

The Importance of Personal Branding

The brand you communicate marks your career reputation has far-reaching effects throughout...

3 Career Resolutions Every Job Seeker...

Take stock of the career development resolutions you made at the start of the year, and...

Tips For A Successful Job Interview

Excelling in a job interview often requires stepping out of your comfort zone. Here are the...

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OUR VISION: Imagine A World Where Every Sales Force Is ABOVE quota. SalesGenomix has been called the eHarmony of sales recruiting. We connect pre-assessed sales professionals to jobs that match their unique sales DNA. As a sales recruiter this means, no time wasted with unqualified applicants, no more unforced hiring errors. More qualified candidates, less turnover, more sales. Spend your time talking to talented candidates.

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