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Spring Cleaning For E-Commerce Practices

Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs.

These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you never know what rewards you'll uncover while spring cleaning. So, let's roll up our sleeves and get started:... Read More

Marketing and Advertising News

Reach Customers With Email Without Flooding Inboxes

We all know that the "send more emails, make more money" strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all of your subscribers? more

Customers Are Reliable Experts For Gauging Marketing Strategy

Search for the term "marketing" on Google and you'll get more than 1.8 billion results. That's equivalent to everyone in the United States writing five articles on marketing! It's insane to think there are that many great ideas on the topic of marketing when I just finished watching millions of dollars get wasted on 30-second ad spots during the Super Bowl. Who are these "experts" writing and... more

Expanding Your Sales Network Without Cold Calling

LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator. Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 employees, for instance, LinkedIn will... more

Marketing Through Apps Hits A Fever Pitch

The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu. Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands spend to acquire regular users of their iOS apps — peaked at $2.23. According to Fiksu, a regular user is... more

Podcasting As A Marketing Tool

Podcasts aren't a new form of media, although recent pop-culture darlings "Serial" and "Startup" have re-introduced the idea of audio material as a popular form of storytelling. NPR heavyweights "Radiolab" and "This American Life" have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to... more

Projecting The Content Marketing Landscape In 2015

If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each... more

Career Advice

Should You Move For a Job? When...

Whether you’ve been offered a job in another city or you’re simply looking to expand your...

7 Reasons You Weren't Picked For...

Job hunting is tough and getting rejected for a job you really felt right for can be...

Building Your Career Brand Biography

Crafting a career biography is a great way to help your resume stand out. Get started with...

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mashable

Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 11 million social media followers have become one of the most engaged online news communities.

salesgenomix


OUR VISION: Imagine A World Where Every Sales Force Is ABOVE quota. SalesGenomix has been called the eHarmony of sales recruiting. We connect pre-assessed sales professionals to jobs that match their unique sales DNA. As a sales recruiter this means, no time wasted with unqualified applicants, no more unforced hiring errors. More qualified candidates, less turnover, more sales. Spend your time talking to talented candidates.

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TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.

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