As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by ...

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Network News

We all know that the "send more emails, make more money" strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all ...

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An interesting column at Skyword suggests many of the skills needed for the marketing jobs of 2016 might be obsolete within the next decade -- if not sooner.

The article cites 12 job titles in particular, almost all of which are "digital" marketing. The reasoning? Digital marketing will be inherent to any marketing job, given the direction of the marketplace. ...

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New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men.

In 2013, New York remains the marketing capital with both the highest percentage of employed ...

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When mapping out a content marketing strategy, seven tips can turn a blueprint into results.

1. Tailor to your personas

A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but ...

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Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs.

These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you ...

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Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead.

Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows.

“Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to ...

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Jobs Rated

Each and every person in the American labor force feels stress. And, according to the American Psychological Association's 2017 report, how much stress we feel has climbed for the first time in a decade. More
The truth is, no job is every going to be free from stress. But using the 11 factors of the Jobs Rated report, CareerCast.com pinpoints jobs that might be lower stress. More
High-level healthcare professions offer some of the most substantial wages of any industry. Of the 10 highest paying jobs of 2017 per the CareerCast.com Jobs Rated report, seven are medical professions – including five of the six highest paying jobs overall. More

Career Advice

Continued employment growth through 2017 shapes the job market forecast for 2018. Here's what to know in a new year. More
You’re not getting calls back from recruiters. In order to land the best sales jobs, you have to stand out from the crowd. Generic application materials are just not going to cut it in this day and age. More
You grew up playing sports. You found success there. Learn how to translate those skills into qualities that will make you a Hall of Famer in your professional career. More