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Tips For A Successful Content Marketing Plan

When mapping out a content marketing strategy, seven tips can turn a blueprint into results.

1. Tailor to your personas

A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within... Read More

Marketing and Advertising News

PR Technology Offers New Avenue for Marketing

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud. If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing... more

Content Marketing In 2014 And Beyond

Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves. more

Social Media Marketing Changes for 2014

If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say. 1. Graphic software will rise. more

To Launch Your Career, Find Your Niche

If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this? more

Mobile Advertising Experiences A Boom In 2013

Online advertising revenue in the U.S. topped $20 billion in the first half of this year, an increase of 18% from the same period a year earlier, according to a new report from the Interactive Advertising Bureau (IAB). Some of that growth was due to increases in display and search spending, but the biggest chunk appears to have come from increases in mobile ad spending. IAB found that mobile... more

Working In A Start-Up Means Working In Marketing

So, you want to ditch the corporate life and go work for a startup. Cool, but do you really understand what that would mean? Steve Blank, one of the fathers of the Lean Startup revolution, defines a startup as “an organization formed to search for a repeatable and scalable business model.” What does that mean? Well, that the company either doesn’t have a working product, it has a working product... more

Career Advice

Overcoming Inexperience On A Resume

A job hunter lacking in experience can overcome that hurdle with the right resume.

Behavioral Interview Tips: How to...

A behavioral interview can be daunting, but these preparations tips can make the process...

The Top Five Career-Destroying...

An intelligent career strategy is needed – and it’s needed today, right now; not thirty...

Jobs Rated

10 Best Jobs of 2014

Careers in IT, math and healthcare highlight the best jobs of 2014.

10 Worst Jobs of 2014

The worst jobs of 2014 present workers with unique challenges.

Media Coverage

All the best TV coverage of the 2013 and 2014 Jobs Rated Reports.

Career Resources

Jobs Rated

Prepare for a career change with the Jobs Rated reports.

Job Search Stalled?

Check out these resume writing services from Martin Yate, CPC.

CareerCast Niche Networks

Target your job search with CareerCast Networks.

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About Our Partners

mashable

Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 11 million social media followers have become one of the most engaged online news communities.

salesgenomix


OUR VISION: Imagine A World Where Every Sales Force Is ABOVE quota. SalesGenomix has been called the eHarmony of sales recruiting. We connect pre-assessed sales professionals to jobs that match their unique sales DNA. As a sales recruiter this means, no time wasted with unqualified applicants, no more unforced hiring errors. More qualified candidates, less turnover, more sales. Spend your time talking to talented candidates.

archdesign

ArchDesignJobs.com is a nationally recognized career site for anyone with an interest in careers within the architectural and design industries.  ArchDesignJobs.com reaches the top architects and designers within the corporate, education, healthcare, institutional, government, hospitality, retail and residential environments.

nielsen

Adweek was founded in June 1978 by a trio of former magazine executives—Jack Thomas, publisher of New York magazine; Ken Fadner, a former vice president of finance at New York and Esquire; and Pen Tudor, a sales executive at Life—who joined together to create magazine and now, website that delivers insightful, forward-thinking content that appeals to the advertising, media and marketing professionals that have always been the brands' core readers.

deadline

Influential industry leaders and key decision-makers across many fields track Deadline many times a day and its postings regularly receive more reader comments than all of the  entertainment industry news sites combined.

varmedia

Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straightforward news and analysis — information vital to their professions.

tvb

TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.

aan

Progressive coverage of news, arts, culture, politics, movies, TV, books, and food and drink from over 100 of the most popular alternative newspaper websites in North America.