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More Bang For Your Twitter Buck

Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.

Twitter analyzed nearly 200,000 Promoted Tweets to uncover what works and what doesn't for small businesses. From how long your... Read More

Marketing and Advertising News

Marketing and Public Relations Working Together To Build Customers

In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to... more

Website Tweaks To Improve Online Sales

If you aren't maximizing your company's website to boost sales, you're missing out on a huge opportunity. There are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can be implemented by small... more

Visual Marketing Tips To Stay Ahead With Mobile Users

There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore. Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to make use of all three of... more

Tips For A Successful Content Marketing Plan

When mapping out a content marketing strategy, seven tips can turn a blueprint into results. 1. Tailor to your personas A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every... more

PR Technology Offers New Avenue for Marketing

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud. If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing... more

Content Marketing In 2014 And Beyond

Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves. more

Career Advice

Seven Tips to Help You Prepare for a...

Unfortunately, many job seekers make mistakes during their job interviews that cost them...

Scary Job Interview Questions

For many of us, nothing quickens the heart rate or sends a chill down our spines like a job...

5 Employees You Don’t Want to Be –...

Don't let yourself become one of five office personalities others seek to avoid. Check...

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Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 11 million social media followers have become one of the most engaged online news communities.

salesgenomix


OUR VISION: Imagine A World Where Every Sales Force Is ABOVE quota. SalesGenomix has been called the eHarmony of sales recruiting. We connect pre-assessed sales professionals to jobs that match their unique sales DNA. As a sales recruiter this means, no time wasted with unqualified applicants, no more unforced hiring errors. More qualified candidates, less turnover, more sales. Spend your time talking to talented candidates.

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TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.

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