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Social Media Marketing Changes for 2014

If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.

1. Graphic software will rise.

Posts on Facebook... Read More

Marketing and Advertising News

To Launch Your Career, Find Your Niche

If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this? more

Mobile Advertising Experiences A Boom In 2013

Online advertising revenue in the U.S. topped $20 billion in the first half of this year, an increase of 18% from the same period a year earlier, according to a new report from the Interactive Advertising Bureau (IAB). Some of that growth was due to increases in display and search spending, but the biggest chunk appears to have come from increases in mobile ad spending. IAB found that mobile... more

Working In A Start-Up Means Working In Marketing

So, you want to ditch the corporate life and go work for a startup. Cool, but do you really understand what that would mean? Steve Blank, one of the fathers of the Lean Startup revolution, defines a startup as “an organization formed to search for a repeatable and scalable business model.” What does that mean? Well, that the company either doesn’t have a working product, it has a working product... more

Marketing Jobs Are Opportunities For Seekers Changing Fields

Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge. more

What Organizations Seek In Event Marketers

Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or,... more

Targeting Communications For The Healthcare Industry

Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, the audience who will truly... more

Career Advice

The Best Industries to Target in Your...

The 2014 Jobs Rated report shows us that health care, IT and related sectors offer the most...

How Your Resume Builds A Foundation...

A resume is the primary tool that all professionals use to define and disseminate their...

Why Benefits Are More Important Than...

Do not underestimate the value of benefits in your job. Know the benefit of benefits when...

Jobs Rated

Jobs Rated 2014

Prepare for a career change with our ranking of 200 jobs from best to worst.

10 Best Jobs of 2014

Careers in IT, math and healthcare highlight the best jobs of 2014.

10 Worst Jobs of 2014

The worst jobs of 2014 present workers with unique challenges.

Career Resources

Jobs Rated

Prepare for a career change with the Jobs Rated reports.

Job Search Stalled?

Check out these resume writing services from Martin Yate, CPC.

CareerCast Niche Networks

Target your job search with CareerCast Networks.

Free Career Resources & Advice

Directories of associations, employers, articles & more.

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About Our Partners

mashable

Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 11 million social media followers have become one of the most engaged online news communities.

archdesign

ArchDesignJobs.com is a nationally recognized career site for anyone with an interest in careers within the architectural and design industries.  ArchDesignJobs.com reaches the top architects and designers within the corporate, education, healthcare, institutional, government, hospitality, retail and residential environments.

nielsen

Adweek was founded in June 1978 by a trio of former magazine executives—Jack Thomas, publisher of New York magazine; Ken Fadner, a former vice president of finance at New York and Esquire; and Pen Tudor, a sales executive at Life—who joined together to create magazine and now, website that delivers insightful, forward-thinking content that appeals to the advertising, media and marketing professionals that have always been the brands' core readers.

deadline

Influential industry leaders and key decision-makers across many fields track Deadline many times a day and its postings regularly receive more reader comments than all of the  entertainment industry news sites combined.

varmedia

Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straightforward news and analysis — information vital to their professions.