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Projecting The Content Marketing Landscape In 2015

If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer.

In order to prove ROI... Read More

Marketing and Advertising News

Increasing Online Viewership To Drive Down TV Ad Sales

Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference. ZenithOptimedia expects global sales to increase 4.9% to $545 billion, while Magna Global is a tad more conservative projecting a 4.8% increase to $536 billion. The growth rates are lower than this... more

Why Cold-Calling Is An Outdated Sales Strategy

There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or customer, the calls I make and receive are important... more

Content Marketing Mistakes To Avoid

There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid. Here are some of the biggest marketing mistakes startups make: Mistake 1: Forget about the... more

Measuring Return On Investment In Online Adveritising

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals. Attribution? In their own words: more

Using Social Media Memes As Marketing Tools

They say a picture is worth a thousand words. So let's talk about memes. According to the Merriam-Webster dictionary, a meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." But most likely you know memes as those funny pictures with puns and jokes overlaid on top in bold, white lettering. Examples of memes are viral videos like the series of "Harlem... more

More Bang For Your Twitter Buck

Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars. more

Career Advice

Three Challenges to Keep Workplace...

Looking to keep hope alive on the job hunt? There are three challenges to face head-on if...

Boost Your Job Search With A Custom...

A personalized LinkedIn URL can help you stand out from the crowd. Setting up yours is fast...

A Career In The Sky: Becoming an...

It may not be as difficult as one might think to become an airline pilot. For those who...

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