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Measuring Return On Investment In Online Adveritising

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals.

Attribution?

In their own words:

"We find that even when ad delivery and consumer purchases can be measured at the individual... Read More

Marketing and Advertising News

Using Social Media Memes As Marketing Tools

They say a picture is worth a thousand words. So let's talk about memes. According to the Merriam-Webster dictionary, a meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." But most likely you know memes as those funny pictures with puns and jokes overlaid on top in bold, white lettering. Examples of memes are viral videos like the series of "Harlem... more

More Bang For Your Twitter Buck

Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars. more

Marketing and Public Relations Working Together To Build Customers

In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to... more

Website Tweaks To Improve Online Sales

If you aren't maximizing your company's website to boost sales, you're missing out on a huge opportunity. There are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can be implemented by small... more

Visual Marketing Tips To Stay Ahead With Mobile Users

There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore. Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to make use of all three of... more

Tips For A Successful Content Marketing Plan

When mapping out a content marketing strategy, seven tips can turn a blueprint into results. 1. Tailor to your personas A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every... more

Career Advice

After The Interview, What Is Taking...

Waiting for a response after an interview can be stressful. Follow these 10 steps while you...

Turn Job Rejection Into Opportunity

You may not have gotten the job, but you can turn your rejection into opportunity for the...

Are Creative Resumes a Good Idea?

A creative resume can help you get noticed, but only if you're able to tailor your...

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