I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret?

Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls ...

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Network News

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals.

Attribution?

In their own words:

"We find that even when ad delivery and consumer purchases can ...

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Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is responsible for social media. At smaller companies, the person who manages it might be the same person who handles public relations or marketing. At bigger companies, there is usually a dedicated employee who ...

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Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, ...

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There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid.

Here are some of the ...

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There's one word that never escapes us in the business world, no matter how hard we try: networking.

I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this:

Hi Brian,

I’m Joe Schmo from X Startup. ...

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Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits ...

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Jobs Rated

By: CareerCast.com STEM Education Coalition executive director James Brown projected careers in STEM –science, mathematics, engineering and technology – to ... More
By: CareerCast.com CareerCast’s annual Jobs Rated report ranks 200 jobs across a variety of sectors, using key metrics of growth ... More
By: CareerCast.com Public and private-sector efforts to recruit and employ veterans have paid major dividends in lowering the unemployment rate ... More

Career Advice

Smile. Breathe. Stay confident. Just be yourself. These are the four key pieces of advice we’ve all heard before going into a job interview. But how do any of these tips help showcase your true personality when nerves kick in? More
Despite a disappointing number of jobs added, the American economy's unemployment rate hit a 10-year low in March 2017. More
The skills that make these athletes so successful in competition translate to the workplace -- and you need not be a former star in sports to employ similar qualities on the job. More