New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men.

In 2013, New York remains the marketing capital with both the highest percentage of employed ...

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Network News

When mapping out a content marketing strategy, seven tips can turn a blueprint into results.

1. Tailor to your personas

A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but ...

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Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs.

These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you ...

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Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead.

Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows.

“Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to ...

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There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore.

Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to ...

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Dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. The lively panel of CMOs — Deirdre Bigley, of Bloomberg LP, Carlos Becil of Equinox, Sanjay Dholakia of Marketo and Stacy Martinet of Mashable — touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more.

To kick off the conversation, ...

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Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't ...

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Jobs Rated

By: CareerCast.com Information technology plays a central role in almost every American's daily life, and impacts the vast majority of ... More
By: CareerCast.com Chances are you are familiar with the statistics: Job seekers with a four-year college degree make considerably more ... More
By: CareerCast.com Many of the skills necessary to break into and succeed in the fast-paced world of advertising are fairly ... More

Career Advice

Schools around the United States either just re-opened for a new year, or are already deep into the first quarter. ... More
As the old adage says, there's no second chance to make a first impression. In the case of your job ... More
If you're always on the go, the world is your office -- and that may include your car. Whether it's attending a meeting while driving across state or firing off emails in a fast food parking lot, there's a lot you can get done on the road. More