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Top Jobs in Marketing and Advertising
By: CareerCast.com
The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness. If a tree falls in the forest but no one is there to hear it, does it make a sound? , asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?Advertising is essential to commerce, and thus to the American economy. Consider that Samsung spent a ... more
Using Social Media Memes As Marketing Tools
By: CareerCast.com
They say a picture is worth a thousand words. So let's talk about memes. According to the Merriam-Webster dictionary, a meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." But most likely you know memes as those funny pictures with puns and jokes overlaid on top in bold, white lettering. Examples of memes are viral videos like the series of "Harlem Shake" videos that took over the Internet in early 2013. Since memes are already viral by definition, it can be tempting to use them to your advantage in your marketing strategy. ... more
Quick Content Marketing For Young Professionals
By: CareerCast.com
They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey. Who am I talking about? Generation Z. MORE: CAREERCAST'S BEST JOBS FOR MILLENNIALS What do these new inhabitants to the consumer ecosystem mean for marketers? In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds. How do we — as brand builders, social strategists and communications professionals — deliver effective content to captivate this audience before they move ... more
PR Tactics Can Get You Noticed At Work
By: CareerCast.com
I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret? Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls outside their comfort zone. But there are ways to boost your career and visibility without coming across as conceited. Try these tips to act as your own PR agent: Volunteer for new assignments, projects or responsibilities. When Autumn Bayles was ... more
Measuring Return On Investment In Online Adveritising
By: CareerCast.com
Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals. Attribution? In their own words: "We find that even when ad delivery and consumer purchases can be measured at the individual level, linked across purchasing domains, and randomized to ensure exogenous exposure, forming reliable estimates on the returns to advertising is exceedingly difficult, even with millions of observations. As an advertiser, the data are stacked against ... more
Social Media Marketing Skills You Need
By: CareerCast.com
Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is responsible for social media. At smaller companies, the person who manages it might be the same person who handles public relations or marketing. At bigger companies, there is usually a dedicated employee who could command a salary of $50K or more. So, what exactly does a social media manager do? Most people tend to think that social media management means simply answering customer questions on Facebook and Twitter. And while that kind of ... more
Targeting Communications For The Healthcare Industry
By: CareerCast.com
Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, the audience who will truly influence perception and adoption. Let's take a step back: it is a common saying in the healthcare industry that companies are looking to foster a “right drug, right patient, right time” approach. As communicators, we ... more
Content Marketing Mistakes To Avoid
By: CareerCast.com
There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid. Here are some of the biggest marketing mistakes startups make: Mistake 1: Forget about the pre-launch hype CONTINUE READING AT MASHABLEmore
Craft A Networking Pitch That Won't Go In The Trash
By: CareerCast.com
There's one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe Schmo from X Startup. We are in the Y industry. Our problem is we aren’t growing as fast as we'd like to. If you were me, how would you grow the company? Regards, Joe My immediate answer? I don't answer. I delete these emails. ... more
What Organizations Seek In Event Marketers
By: CareerCast.com
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or, how about this crazy idea… do you need to pay brand ambassadors at all, or can you use your event to inspire a ... more