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Marketing and Advertising News

New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men. In 2013, New York remains the marketing capital with both the highest percentage of employed marketers in the nation, and the most competitive average salaries nationally, according to the U.S. Bureau of Labor Statistics. The employment of...
Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead. Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows. “Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to decline 22 percent from 2010 to 2020. However, advertising and promotions managers are...
Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are a CEO, sales person or carpenter. Some people are naturally blessed with a successful aura, but most have to find their inner confidence and learn to...
Responsible use of data is more than process, it's about context. It's a truth universally acknowledged that the more personalized the message, the better the results. Technology allows us to customize any aspect of the copy with details from that particular customer's behavior, life stage, or contract. Less is usually more in this area. Messaging overpopulated with data attributes can feel like a staccato beat to customers as we rattle off the details of their interactions with the brand...
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing portfolio’s bottom line may just be a quiet storm brewing around your people—the hired event staffers and helping hands you contract for days and sometimes weeks to...
The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness. If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?Advertising...
I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret? Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls outside their comfort zone. But there are ways to boost your career and visibility without coming across as conceited...
Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, the audience who will truly influence perception and adoption. Let's take a step back: it is a common saying in the healthcare industry...
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or, how about this crazy idea… do you need to pay brand ambassadors at all, or can you use your event to...
Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge. If the job you really want is not available, look for a position that will use the same skills. For instance, some of my out-of-work friends within the field of journalism have turned to jobs in public relations, marketing or social media...

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