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PR Tactics Can Get You Noticed At Work
By: CareerCast.com
I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret? Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls outside their comfort zone. But there are ways to boost your career and visibility without coming across as conceited. Try these tips to act as your own PR agent: Volunteer for new assignments, projects or responsibilities. When Autumn Bayles was ... more
Measuring Return On Investment In Online Adveritising
By: CareerCast.com
Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals. Attribution? In their own words: "We find that even when ad delivery and consumer purchases can be measured at the individual level, linked across purchasing domains, and randomized to ensure exogenous exposure, forming reliable estimates on the returns to advertising is exceedingly difficult, even with millions of observations. As an advertiser, the data are stacked against ... more
Social Media Marketing Skills You Need
By: CareerCast.com
Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is responsible for social media. At smaller companies, the person who manages it might be the same person who handles public relations or marketing. At bigger companies, there is usually a dedicated employee who could command a salary of $50K or more. So, what exactly does a social media manager do? Most people tend to think that social media management means simply answering customer questions on Facebook and Twitter. And while that kind of ... more
Targeting Communications For The Healthcare Industry
By: CareerCast.com
Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, the audience who will truly influence perception and adoption. Let's take a step back: it is a common saying in the healthcare industry that companies are looking to foster a “right drug, right patient, right time” approach. As communicators, we ... more
Content Marketing Mistakes To Avoid
By: CareerCast.com
There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid. Here are some of the biggest marketing mistakes startups make: Mistake 1: Forget about the pre-launch hype CONTINUE READING AT MASHABLEmore
Craft A Networking Pitch That Won't Go In The Trash
By: CareerCast.com
There's one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe Schmo from X Startup. We are in the Y industry. Our problem is we aren’t growing as fast as we'd like to. If you were me, how would you grow the company? Regards, Joe My immediate answer? I don't answer. I delete these emails. ... more
What Organizations Seek In Event Marketers
By: CareerCast.com
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or, how about this crazy idea… do you need to pay brand ambassadors at all, or can you use your event to inspire a ... more
Why Cold-Calling Is An Outdated Sales Strategy
By: CareerCast.com
There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or customer, the calls I make and receive are important to me. Now, think about the people who call your desk at work: Unknown numbers, vendors and salespeople. For me, it’s usually people that mispronounce my name and think I work ... more
Talent Targeting Through Marketing
By: CareerCast.com
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they did during the recession and prior, leaving recruiters needing new approaches. Beyond the labor market, this convergence may also be a result of the natural evolution of talent acquisition as the profession matures and seeks more effective ways to invest ... more
Marketing Jobs Are Opportunities For Seekers Changing Fields
By: CareerCast.com
Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge. If the job you really want is not available, look for a position that will use the same skills. For instance, some of my out-of-work friends within the field of journalism have turned to jobs in public relations, marketing or social media. I know social workers who have taken on case management roles in ... more