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Craft A Networking Pitch That Won't Go In The Trash
By: CareerCast.com
There's one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe Schmo from X Startup. We are in the Y industry. Our problem is we aren’t growing as fast as we'd like to. If you were me, how would you grow the company? Regards, Joe My immediate answer? I don't answer. I delete these emails. ... more
What Organizations Seek In Event Marketers
By: CareerCast.com
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or, how about this crazy idea… do you need to pay brand ambassadors at all, or can you use your event to inspire a ... more
Why Cold-Calling Is An Outdated Sales Strategy
By: CareerCast.com
There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or customer, the calls I make and receive are important to me. Now, think about the people who call your desk at work: Unknown numbers, vendors and salespeople. For me, it’s usually people that mispronounce my name and think I work ... more
Talent Targeting Through Marketing
By: CareerCast.com
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they did during the recession and prior, leaving recruiters needing new approaches. Beyond the labor market, this convergence may also be a result of the natural evolution of talent acquisition as the profession matures and seeks more effective ways to invest ... more
Marketing Jobs Are Opportunities For Seekers Changing Fields
By: CareerCast.com
Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge. If the job you really want is not available, look for a position that will use the same skills. For instance, some of my out-of-work friends within the field of journalism have turned to jobs in public relations, marketing or social media. I know social workers who have taken on case management roles in ... more
Increasing Online Viewership To Drive Down TV Ad Sales
By: CareerCast.com
Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference. ZenithOptimedia expects global sales to increase 4.9% to $545 billion, while Magna Global is a tad more conservative projecting a 4.8% increase to $536 billion. The growth rates are lower than this year’s 5.5%. But 2015 still looks strong considering that it won’t have the boosts we saw in 2014 from the Winter Olympics, the FIFA World Cup, and the U.S. mid-term elections. Advertisers are excited by digital and ... more
Use Marketing Tactics To Build Job Outreach
By: CareerCast.com
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they did during the recession and prior, leaving recruiters needing new approaches. Beyond the labor market, this convergence may also be a result of the natural evolution of talent acquisition as the profession matures and seeks more effective ways to invest ... more
Working In A Start-Up Means Working In Marketing
By: CareerCast.com
So, you want to ditch the corporate life and go work for a startup. Cool, but do you really understand what that would mean? Steve Blank, one of the fathers of the Lean Startup revolution, defines a startup as “an organization formed to search for a repeatable and scalable business model.” What does that mean? Well, that the company either doesn’t have a working product, it has a working product that no one will buy, or it has a product that sells but can’t figure out how to market and sell the product profitably. Not sure where to start? Here ... more
Projecting The Content Marketing Landscape In 2015
By: CareerCast.com
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer. In order to prove ROI, marketers will need to shift from focusing on page views, to focusing on individuals. Brands will need to own long-term relationships with their audience, instead of ... more
Building And Maintaining Social Media Influence
By: CareerCast.com
Establishing influence via social media is crucial for any organization's marketing strategy. Just as vital is maintaining influence after it's been established. Industry leaders worked with Mashable to discuss the ins and out of social media influence, and a few of the keywords were oft-repeated: honesty, consistency and fearlessness. The ability and willingness to adapt to the consumer are just as important. That seem counter-intuitive -- you're the one seeking influence with consumers, not vice-versa, right? But knowing what consumers are seeking, and how they're seeking it, is critical. A marketer cannot reach her or his potential audience without these ... more