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PR Technology Offers New Avenue for Marketing
By: CareerCast.com
As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud. If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by the rapidly growing digital environment. Digital advertising —with its ability to serve up numbers and charts and graphs that showcase the customer acquisition process down to a decimal point — is increasingly where the money flows in terms of marketing ... more
Reach Customers With Email Without Flooding Inboxes
By: CareerCast.com
We all know that the "send more emails, make more money" strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all of your subscribers? Those subscribers who feel a bit annoyed by your email cadence may not be the most active, but that doesn't mean they are uninterested. Don't forget they could potentially submit an order in the future. Unlike more ... more
The Evolution of Marketing Jobs
By: CareerCast.com
An interesting column at Skyword suggests many of the skills needed for the marketing jobs of 2016 might be obsolete within the next decade -- if not sooner. The article cites 12 job titles in particular, almost all of which are "digital" marketing. The reasoning? Digital marketing will be inherent to any marketing job, given the direction of the marketplace. Traditional methods of marketing have given way to online means for more than decade, and really exploded with the proliferation of smartphones and tablets. Consumers have around-the-clock access to media, and thus around-the-clock connectivity with platforms for marketing. While the ... more
Top Cities for Marketing Professionals
By: CareerCast.com
New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men . In 2013, New York remains the marketing capital with both the highest percentage of employed marketers in the nation, and the most competitive average salaries nationally, according to the U.S. Bureau of Labor Statistics. The employment of marketers is one of the highest concentrations of those working in the field anywhere in the country. BLS ... more
Tips For A Successful Content Marketing Plan
By: CareerCast.com
When mapping out a content marketing strategy, seven tips can turn a blueprint into results. 1. Tailor to your personas A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within your organization. They are key because you can tailor your content strategy, conversion offers, social posts, etc. around each persona's specific goals, needs and point of pain. CONTINUE READING AT MASHABLEmore
Spring Cleaning For E-Commerce Practices
By: CareerCast.com
Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs. These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you never know what rewards you'll uncover while spring cleaning. So, let's roll up our sleeves and get started: 1. Open multiple browsers A primary goal of spring cleaning your ecommerce program should always be an audit of your site, but ... more
A Marketing Boom with Social Media
By: CareerCast.com
Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead. Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows. “Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to decline 22 percent from 2010 to 2020. However, advertising and promotions managers are expected to see employment growth in other areas, as they will be needed to plan the digital advertisements that replace print ads,” the BLS reports. Growth in ... more
Visual Marketing Tips To Stay Ahead With Mobile Users
By: CareerCast.com
There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore. Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to make use of all three of those; others may struggle to master just one. Marketing experts dished on the best--and worst--practices for these three visual mediums. CONTINUE READING AT MASHABLEmore
Marketing's Future Discussed at SXSW
By: CareerCast.com
Dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. The lively panel of CMOs — Deirdre Bigley, of Bloomberg LP, Carlos Becil of Equinox, Sanjay Dholakia of Marketo and Stacy Martinet of Mashable — touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today. They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing ... more
Tips to Market Yourself
By: CareerCast.com
Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are a CEO, sales person or carpenter. Some people are naturally blessed with a successful aura, but most have to find their inner confidence and learn to polish at least some aspects their image. If you project ... more