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Tips For A Successful Content Marketing Plan
By: CareerCast.com
When mapping out a content marketing strategy, seven tips can turn a blueprint into results. 1. Tailor to your personas A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within your organization. They are key because you can tailor your content strategy, conversion offers, social posts, etc. around each persona's specific goals, needs and point of pain. CONTINUE READING AT MASHABLEmore
Spring Cleaning For E-Commerce Practices
By: CareerCast.com
Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs. These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you never know what rewards you'll uncover while spring cleaning. So, let's roll up our sleeves and get started: 1. Open multiple browsers A primary goal of spring cleaning your ecommerce program should always be an audit of your site, but ... more
A Marketing Boom with Social Media
By: CareerCast.com
Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead. Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows. “Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to decline 22 percent from 2010 to 2020. However, advertising and promotions managers are expected to see employment growth in other areas, as they will be needed to plan the digital advertisements that replace print ads,” the BLS reports. Growth in ... more
Visual Marketing Tips To Stay Ahead With Mobile Users
By: CareerCast.com
There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore. Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to make use of all three of those; others may struggle to master just one. Marketing experts dished on the best--and worst--practices for these three visual mediums. CONTINUE READING AT MASHABLEmore
Marketing's Future Discussed at SXSW
By: CareerCast.com
Dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. The lively panel of CMOs — Deirdre Bigley, of Bloomberg LP, Carlos Becil of Equinox, Sanjay Dholakia of Marketo and Stacy Martinet of Mashable — touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today. They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing ... more
Tips to Market Yourself
By: CareerCast.com
Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are a CEO, sales person or carpenter. Some people are naturally blessed with a successful aura, but most have to find their inner confidence and learn to polish at least some aspects their image. If you project ... more
Website Tweaks To Improve Online Sales
By: CareerCast.com
If you aren't maximizing your company's website to boost sales, you're missing out on a huge opportunity. There are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can be implemented by small companies and multinational corporations alike. There are five common areas that most company websites can improve upon and expect to see an immediate boost in revenue. Taken together, they have the potential to increase your revenue ... more
Integrating Video Marketing Into Business
By: CareerCast.com
In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion. Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand. Despite brands' ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing. So why are young people so ... more