To Launch Your Career, Find Your Niche

To Launch Your Career, Find Your Niche

If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this?

To make that leap a little less aggressive, here's a good first step: Focus on finding your specific PR niche. Searching for PR jobs or introducing your own PR firm to the wider industry will be easier and more impactful if you have specific areas you know you want to work in, like health and wellness, finance, or executive crisis communication.

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