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PR Technology Offers New Avenue for Marketing

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by the rapidly growing digital environment.

Digital advertising —with its ability to serve up numbers and charts and graphs that showcase the customer acquisition process down to a decimal point — is increasingly where the money flows in terms of marketing budgets.

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TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.