They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.
Who am I talking about? Generation Z.
What do these new inhabitants to the consumer ecosystem mean for marketers?
In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds.
How do we — as brand builders, social strategists and communications professionals — deliver effective content to captivate this audience before they move on to taking their next selfie?