When mapping out a content marketing strategy, seven tips can turn a blueprint into results.
1. Tailor to your personas
A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within your organization.
They are key because you can tailor your content strategy, conversion offers, social posts, etc. around each persona's specific goals, needs and point of pain.