They say a picture is worth a thousand words.
So let's talk about memes. According to the Merriam-Webster dictionary, a meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." But most likely you know memes as those funny pictures with puns and jokes overlaid on top in bold, white lettering. Examples of memes are viral videos like the series of "Harlem Shake" videos that took over the Internet in early 2013.
Since memes are already viral by definition, it can be tempting to use them to your advantage in your marketing strategy. This is often referred to as "memejacking" and if it's done right, it can really push your social marketing over the edge. But memes can be tricky, and if you mess up, it can be pretty embarrassing.
Here are three important steps to memejack the correct way: