Working In A Start-Up Means Working In Marketing

Working In A Start-Up Means Working In Marketing

So, you want to ditch the corporate life and go work for a startup. Cool, but do you really understand what that would mean?

Steve Blank, one of the fathers of the Lean Startup revolution, defines a startup as “an organization formed to search for a repeatable and scalable business model.” What does that mean? Well, that the company either doesn’t have a working product, it has a working product that no one will buy, or it has a product that sells but can’t figure out how to market and sell the product profitably.

Not sure where to start? Here a bunch of ideas for you so you can focus less on the idea and more on the getting started:

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