Commercial Producer Job Description:
I. Job Summary | Major goals and objectives:
The Commercial Producer oversees television commercial production and other sales related projects as well as local programming. This position also accompanies account executives on sales calls and provides information about the production process. The Commercial Producer plays a lead role in maintaining the level of creative excellence necessary to entice clients to use the station’s production services.
II.Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
40% Creates, writes copy and produces television commercials for clients and other sales related projects.
25% Coordinates and performs all facets of commercial production, including shooting, editing, audio recording, acting, and graphic production.
20% Attends specific sales department meetings, sales calls with account executives, and client one-on-one meetings.
10% Performs administrative responsibilities, e.g., filing and providing billing information.
5% Assists with coordination of production scheduling.
III.Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor’s degree in advertising, communications, or marketing preferable. Courses in television writing, production or graphic design helpful.
Minimum of 2 year experience as a commercial producer.
Specific Knowledge, Skills and Abilities:
Proficiency with production equipment including Canon DSLRs, TASCAM audio recorders, P2 HD Solid-State Camcorders.
Proficiency with Adobe Premiere Pro, Photoshop, After Effects, AVID media composer, as well as field production techniques.
Experienced editing with various frame rates, file formats and codecs.
Must possess excellent writing, interpersonal and organizational skills.
Proficiency with Microsoft Office Suite.
Must possess a valid driver’s license.
% Travel Required (Approximate): 30% local travel; rarely overnight
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