4 hours
2018-02-232018-03-24

Digital Account Manager

Hearst Television Inc
Cincinnati, OH
  • Job Code
    1800142
Digital Account Manager - Hearst Television Careers

Digital Account Manager

🔍 Cincinnati, Ohio, United States

📁
Sales
💼
WLWT TV
📅
1800142 Requisition #
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WLWT-TV the Hearst Television owned NBC affiliate in Cincinnati is seeking a Digital Account Manager.  The Digital Account Manager is responsible for maximizing online/mobile advertising performance and account management of all digital campaigns.  The Digital Account Manager reports to the Digital Sales Manager, and works with the sales teams pre and post-sale to ensure fulfillment of clients’ business needs.  The position is responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal.

 

Job Responsibilities:                                                        

 

       Provide clients with targeted, customized digital ad recommendations

       Collaborate with Sales teams to close business as needed

       Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.

       Provide critical day-to-day support and service to clients

       Analyze, recommend and implement ongoing optimizations for all digital campaigns.

       Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy.

       Create process for systematic campaign management and insightful reporting.

       Develop customer retention and renewal systems in collaboration with the DSM.

 

Experience Requirements:


  • The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics.   
  • Experience with digital ad serving technologies, web analytics and trafficking is required.
  • Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.
  • Equivalent military experience will be considered.


Skills & Abilities:                                                             

 

  • Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies.
  • Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.
  • Proficiency with Microsoft PowerPoint, Word, Excel and Prezi.  
  • Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines.
  • Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions.
  • Strong focus on teamwork, though self-motivated.
  • High attention to detail and level of organization.
  • Desire to provide exceptional customer service, and exceed client expectations. 

Education:                                                           

  • College Degree in Journalism or related field is preferred 
  • Military training from Defense Information School (DINFOS) with related experience will be considered

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.

Culture

Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.

Values

Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!

Vision

We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.

Categories

  • Sales / Business Development

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Digital Account Manager

Hearst Television Inc
Cincinnati, OH

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Cincinnati, OH

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