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Digital Ad Products Manager

Hearst Television Inc
Needham, MA
  • Job Code
Digital Ad Products Manager - Hearst Television Careers

Digital Ad Products Manager

🔍 Needham, Massachusetts, United States

Digital Media
Hearst Television, Inc
1800021 Requisition #
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Digital Ad Product Manager


Job Description


Hearst Television, Inc. is looking for a Digital Ad Product Manager, responsible for the day-to-day support of various digital advertising solutions available to a sales organization of 300+, across 31 local television stations. The position’s primary function is to support HTV stations with fulfillment of existing digital products, as well as contribute to the development of new products and strategies for revenue generation. This position will work closely with other departments and divisions within the Hearst Corporation to develop and fulfill these ad products, in addition to working with numerous third-party vendors both current and prospective. The Digital Ad Product Manager will work to ensure a smooth order process for digital products, as relates to Order Management Systems, ad servers, billing, and so on. The position is highly visible to the sales organization, and involves frequent hands-on troubleshooting as well as strategic long-term product development. This position reports to the Director of Digital Ad Products and is located at Hearst Television’s WCVB-TV in Boston.


Candidate Profile


Hearst Television, Inc. seeks dynamic candidates who possess a strong digital background, preferably with expertise from other digital publishers, digital agencies, and/or related ad platforms. Strong communication skills are a must, with proficiency around written and oral presentation, and an ability to navigate the complex intersections of digital ad tech. Our ideal candidate will be a creative problem solver, and take pride in being extremely well-organized and prepared. A strong work ethic and collaborative style are essential for this position. Infrequent business travel required.


Key Skills & Competencies

  • Relevant digital product/sales/account management experience (1 year minimum, 3 years preferred)
  • Thorough understanding of digital advertising standards, practices, and technologies (planning, targeting, ad serving, reporting, et al)
  • Strong presentation, communication, and analytical skills
  • Must be able to multitask, prioritize and delegate
  • Proficiency in MS Word, Outlook and PowerPoint (or similar) preferred

  • College degree preferred

Hearst Television Inc. is a leading local media company comprising 31 television stations and two radio stations. The Company's television stations reach approximately 19% of U.S. TV households, making it one of America's largest television station groups. In additional to its primary television channels, Hearst Television programs more than 27  websites as well as 30+ multicast channels providing news, weather and entertainment programming. Hearst Television stations are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Walter Cronkite Awards, Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy. Hearst Television is a wholly owned subsidiary of Hearst Corporation.

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.


Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.


Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!


We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.


  • Information Technology
  • Online / Digital

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Digital Ad Products Manager

Hearst Television Inc
Needham, MA

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Hearst Television Inc
Needham, MA

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