13 hours
2017-12-172018-01-16

Lead Manager, Video Retention Marketing

AT&T
El Segundo, CA
  • Job Code
    1772898
Job Id:1772898
Job Title: Lead Manager, Video Retention Marketing
Company: AT&T
Location: El Segundo, California
Category: Marketing and PR
Job Type: Full Time
Description

This role projects and forecasts future marketing needs in support of marketing initiatives.

Details include:
  • Coordinate with Collections team to track funnel of customers in the non-pay pipeline
  • Identify and implement proactive customer treatments to reduce the number of customers that enter delinquent status
  • Identify and implement strategies to increase the rate of delinquent customers returning to ?good standing?
  • Forecast and track involuntary churn improvements, and report findings to senior management
  • Contribute to the development of new principles and concepts
  • Position projects, or forecasts future marketing needs, by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects
  • Evaluate the impact on strategic marketing planning objectives and strategies
  • Lead long-range projects, requiring experience with diverse marketing theories and techniques
  • Apply advanced principles, theories and concepts
  • Contribute to the development of new principles and concepts
  • May utilize considerable working knowledge of other major areas and the skill to integrate and communicate that information

Background of a successful candidate:
  • 5+ years? related, relevant marketing experience
  • Proficiency with Power Point and Excel
  • Bachelor?s degree in Marketing, Business or related discipline preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



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Lead Manager, Video Retention Marketing

AT&T
El Segundo, CA

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AT&T
El Segundo, CA

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