I. Job Summary | Major goals and objectives.
The Marketing Sales Coordinator assists in the development of cross-platform marketing initiatives utilizing marketing and research tools for sales management and account executives to generate materials that drive revenue, and build/maintain the quality of the KMOV brands. The Marketing Sales Coordinator works with sales management, account executives and station management on multi-platform business processes, including targeting/prospecting activities, creative proposal development for use by the sales force and the tracking and reporting for sales promotions/programs. In addition, the Marketing Sales Coordinator implements and organizes all NTR (non- traditional revenue), as well as new revenue producing opportunities on KMOV and KMOV.com.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
60% Assist creative efforts to improve effectiveness of stations client presentations working closely with sales management, account executives and sales assistants.
Utilizes and understands multiple research and marketing tools to assist in creation of sales materials for account executives.
Provide strong support in developing proposals, data collection and crafting of narrative that supports the marketing and promotional objectives of clients, the Stations image/ brand and Meredith. Presentation creation, sell sheet management and management of miscellaneous promotional programs.
Develops and writes proposals for revenue generating marketing programs and added value promotions.
Assist in executing NTR, and other revenue producing opportunities.
Works with account executives to develop and coordinate sales presentations.
Tracks and reports on promotion/program results via recap presentations for account executives.
Work collaboratively across sales, research, promotion and production to ensure seamless execution of presentation materials.
10% Handles and maintains marketing projects and reporting accountability/tracking of all team projects.
Organizes promotional calendar of events and opportunities for station, providing information to other station departments as necessary.
30% Coordinates sales efforts and is the sales liaison with various station departments for local specials / events, ancillary sporting opportunities and all station projects that involve sales or clients.
Will assist in the creation of comprehensive sales packages for these initiatives in a creative and timely manner.
Other duties as assigned by General Sales Manager and other Sales management.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor's degree in Marketing or related field, or equivalent training and/or experience.
Minimum two years’ experience in a sales, promotional, research and/or marketing position in an environment with successful results in creating and developing multi-media / cross-platform campaigns.
Prior TV or advertising agency experience preferred.
Working knowledge of Nielsen products, including Scarborough qualitative.
Specific Knowledge, Skills and Abilities:
Excellent verbal and written communication skills.
Ability to work independently and/or in cooperation with a team or group.
Ability to develop ideas and follow through with their completion.
Ability to develop and maintain positive relationships with station clients, the public, and other station departments.
Ability to organize and prioritize work activities and tasks handling multiple assignments, while meeting deadlines in an environment subject to constant change and interruptions.
Computer skills utilizing Microsoft software including Excel, PowerPoint, Outlook, and Word.
Advanced PowerPoint skills required.
% Travel Required (Approximate): 0%
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