If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what ...

Network News

LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator.

Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 ...

Think of the biggest brands in the world, and one of, if not the first thing that springs to mind is a logo.

Your business's logo leaves an immediate and lasting impression. Bear this in mind when embarking on designing a logo -- but don't let the process stress you out.

There are steps to follow to help you manage ...

Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves.

"The revolution occurred," ...

Search for the term "marketing" on Google and you'll get more than 1.8 billion results. That's equivalent to everyone in the United States writing five articles on marketing! It's insane to think there are that many great ideas on the topic of marketing when I just finished watching millions of dollars get wasted on 30-second ad spots during the Super ...

Few PR stunts are as cringe-worthy as train-wreck attempts at IRL activations that miss the mark; and yet, few marketing campaigns generate as much buzz and brand recognition as a beautifully executed, compelling experiential play.

Suffice it to say that a job creating such stunts is a far cry from pushing paper in a cubicle.

For marketing professionals, learning how ...

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by ...

Jobs Rated

COVID-19 changed the job landscape and has left some jobs more difficult to fill, and essential jobs lagging on pay.
Competitive pay and ever-evolving opportunities define the CareerCast.com Jobs Rated Report's Best Jobs of 2021.
A college education is beneficial in the job landscape, but not all degrees are created alike.

Career Advice

While the labor market ended 2021 on an upswing, Leisure and Hospitality continues to struggle meeting pre-pandemic employment numbers. But there is help out there for hirers in the industry.
Having the right supplies isn't just for back-to-school. Picking up a few essentials at the outset of your job search can help you land the career you want.
You have probably received a bevy of advice on your job search, but not all of it is good. Replacing antiquated ideas and downright wrong ideas can make the difference in landing a new position, and not.