Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves.

"The revolution occurred," ...

Network News

Search for the term "marketing" on Google and you'll get more than 1.8 billion results. That's equivalent to everyone in the United States writing five articles on marketing! It's insane to think there are that many great ideas on the topic of marketing when I just finished watching millions of dollars get wasted on 30-second ad spots during the Super ...

Few PR stunts are as cringe-worthy as train-wreck attempts at IRL activations that miss the mark; and yet, few marketing campaigns generate as much buzz and brand recognition as a beautifully executed, compelling experiential play.

Suffice it to say that a job creating such stunts is a far cry from pushing paper in a cubicle.

For marketing professionals, learning how ...

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by ...

We all know that the "send more emails, make more money" strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all ...

An interesting column at Skyword suggests many of the skills needed for the marketing jobs of 2016 might be obsolete within the next decade -- if not sooner.

The article cites 12 job titles in particular, almost all of which are "digital" marketing. The reasoning? Digital marketing will be inherent to any marketing job, given the direction of the marketplace. ...

New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men.

In 2013, New York remains the marketing capital with both the highest percentage of employed ...

Jobs Rated

COVID-19 changed the job landscape and has left some jobs more difficult to fill, and essential jobs lagging on pay.
Competitive pay and ever-evolving opportunities define the CareerCast.com Jobs Rated Report's Best Jobs of 2021.
A college education is beneficial in the job landscape, but not all degrees are created alike.

Career Advice

Having the right supplies isn't just for back-to-school. Picking up a few essentials at the outset of your job search can help you land the career you want.
You have probably received a bevy of advice on your job search, but not all of it is good. Replacing antiquated ideas and downright wrong ideas can make the difference in landing a new position, and not.
There are tons of high paying jobs that don’t require formal education and may require little to no experience.