Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't ...
Network News
In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.
By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to ...
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for ...
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel.
The biggest threat to your event marketing portfolio’s bottom line may just ...
Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.
Twitter analyzed nearly 200,000 Promoted ...
Marketing has come a long way in the four-and-a-half decades since the first email was delivered.
Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.
Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple ...
The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.
If a tree falls in the forest but no one is there to ...
Jobs Rated
Ambition and determination alone aren't enough for degree-holders in today's job market. Knowing the right career paths to pursue means just as much, if not more. The Jobs Rated Report can help.
COVID-19 changed the job landscape and has left some jobs more difficult to fill, and essential jobs lagging on pay.
Competitive pay and ever-evolving opportunities define the CareerCast.com Jobs Rated Report's Best Jobs of 2021.
Career Advice
The rapid proliferation of AI can be used as a tool in the job market — but not the only tool. Here are some tips for navigating the burgeoning impact of AI on your job search.
Everyone has been on a bad job interview in his or her life, but bad interviews can be avoided. They be blessings in disguise. They can even be opportunities to grow and learn.
You have probably received a bevy of advice on your job search, but not all of it is good. Replacing antiquated ideas and downright wrong ideas can make the difference in landing a new position, and not.