I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret?

Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls ...

Network News

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals.

Attribution?

In their own words:

"We find that even when ad delivery and consumer purchases can ...

Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is responsible for social media. At smaller companies, the person who manages it might be the same person who handles public relations or marketing. At bigger companies, there is usually a dedicated employee who ...

Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, ...

There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid.

Here are some of the ...

There's one word that never escapes us in the business world, no matter how hard we try: networking.

I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this:

Hi Brian,

I’m Joe Schmo from X Startup. ...

Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

For those beginning a new academic year, consider some tips to begin on a successful career path.
Having the right supplies isn't just for back-to-school. Picking up a few essentials at the outset of your job search can help you land the career you want.
In the 1980s backdrop of Stranger Things, the economic landscape is shifting. Things have not changed in the last three decades.