If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I ...more
The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu.
Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands spend to acquire regular users of their iOS apps ...more
Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company.
Members of ...more
If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes.
With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what ...more
LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator.
Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 ...more
Think of the biggest brands in the world, and one of, if not the first thing that springs to mind is a logo.
Your business's logo leaves an immediate and lasting impression. Bear this in mind when embarking on designing a logo -- but don't let the process stress you out.
There are steps to follow to help you manage ...more
Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves.
"The revolution occurred," ...more