The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.

If a tree falls in the forest but no one is there to ...

Network News

They say a picture is worth a thousand words.

So let's talk about memes. According to the Merriam-Webster dictionary, a meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." But most likely you know memes as those funny pictures with puns and jokes overlaid on top in bold, white lettering. Examples of ...

They can't sit still. They're diverse. They're about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.

Who am I talking about? Generation Z.

What do these new inhabitants to the consumer ecosystem mean for marketers? ...

I have a friend who's terrific at being his own public relations agent. Whether he's celebrating his latest promotion or cooking dinner for friends, he has a knack for showcasing what he's good at without sounding self-centered. What's his secret?

Shameless self-promotion is about knowing what you want and then being your own best advocate. For many people, self-promotion falls ...

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed that you cannot measure the causal impact of choice variables on profit even given access to reliable signals.

Attribution?

In their own words:

"We find that even when ad delivery and consumer purchases can ...

Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is responsible for social media. At smaller companies, the person who manages it might be the same person who handles public relations or marketing. At bigger companies, there is usually a dedicated employee who ...

Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

An MBA can be a lucrative career path, but potentially high student loan debt and balancing work with your education are things to consider.
There are tons of high paying jobs that don’t require formal education and may require little to no experience.
You have probably received a bevy of advice on your job search, but not all of it is good. Replacing antiquated ideas and downright wrong ideas can make the difference in landing a new position, and not.