As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by ...

Network News

We all know that the "send more emails, make more money" strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all ...

An interesting column at Skyword suggests many of the skills needed for the marketing jobs of 2016 might be obsolete within the next decade -- if not sooner.

The article cites 12 job titles in particular, almost all of which are "digital" marketing. The reasoning? Digital marketing will be inherent to any marketing job, given the direction of the marketplace. ...

New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men.

In 2013, New York remains the marketing capital with both the highest percentage of employed ...

When mapping out a content marketing strategy, seven tips can turn a blueprint into results.

1. Tailor to your personas

A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but ...

Spring is here, and to help you find a warmer state of mind, let's tackle the best ways to spring clean our ecommerce programs.

These tasks may seem tedious and mundane, but I guarantee you will uncover a few surprises along the way. Just as you sometimes come across a forgotten $20 bill while unpacking a pair of shorts, you ...

Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead.

Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows.

“Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

Everyone has been on a bad job interview in his or her life, but bad interviews can be avoided. They be blessings in disguise. They can even be opportunities to grow and learn.
The 2020 labor market doesn't have robots -- at least, not in the sense science fiction predicted.
An MBA can be a lucrative career path, but potentially high student loan debt and balancing work with your education are things to consider.