Responsible use of data is more than process, it's about context. It's a truth universally acknowledged that the more personalized the message, the better the results. Technology allows us to customize any aspect of the copy with details from that particular customer's behavior, life stage, or contract. Less is usually more in this area.

Messaging overpopulated with data attributes can ...

Network News

In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.

By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to ...

The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for ...

One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel.

The biggest threat to your event marketing portfolio’s bottom line may just ...

Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.

Twitter analyzed nearly 200,000 Promoted ...

Marketing has come a long way in the four-and-a-half decades since the first email was delivered.

Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.

Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple ...

The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.

If a tree falls in the forest but no one is there to ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

Everyone has been on a bad job interview in his or her life, but bad interviews can be avoided. They be blessings in disguise. They can even be opportunities to grow and learn.
The 2020 labor market doesn't have robots -- at least, not in the sense science fiction predicted.
An MBA can be a lucrative career path, but potentially high student loan debt and balancing work with your education are things to consider.