Social media’s proliferation into seemingly all facets of society will buoy the marketing industry in the decade ahead.

Marketing management opportunities are expected to grow at a 14% pace by 2020, despite losing one of its longtime cornerstones, U.S. Bureau of Labor Statistics data shows.

“Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to ...

Network News

There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore.

Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most prominent visual platforms. Some companies may try to ...

Dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. The lively panel of CMOs — Deirdre Bigley, of Bloomberg LP, Carlos Becil of Equinox, Sanjay Dholakia of Marketo and Stacy Martinet of Mashable — touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more.

To kick off the conversation, ...

Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't ...

If you aren't maximizing your company's website to boost sales, you're missing out on a huge opportunity.

There are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can ...

In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.

Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to ...

Responsible use of data is more than process, it's about context. It's a truth universally acknowledged that the more personalized the message, the better the results. Technology allows us to customize any aspect of the copy with details from that particular customer's behavior, life stage, or contract. Less is usually more in this area.

Messaging overpopulated with data attributes can ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

An MBA can be a lucrative career path, but potentially high student loan debt and balancing work with your education are things to consider.
There are tons of high paying jobs that don’t require formal education and may require little to no experience.
You have probably received a bevy of advice on your job search, but not all of it is good. Replacing antiquated ideas and downright wrong ideas can make the difference in landing a new position, and not.