New York is the global epicenter of marketing and advertising. A TIME Magazine column in May 1962 sets the scene of Madison Avenue as the proverbial Madison Square Garden of advertising, which was dramatized many years later on the popular TV show Mad Men.
In 2013, New York remains the marketing capital with both the highest percentage of employed ...
In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.
By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to ...
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for ...
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel.
The biggest threat to your event marketing portfolio’s bottom line may just ...
Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.
Twitter analyzed nearly 200,000 Promoted ...
Marketing has come a long way in the four-and-a-half decades since the first email was delivered.
Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.
Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple ...
The advertising and marketing industries’ influence is ever present. Open a webpage, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.
If a tree falls in the forest but no one is there to ...
