Understanding the “who” in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the “who” really is. No, I am not talking about delving into the psyche of Dr. Seuss' famous community. I am talking about identifying the person, group, or entity that should be at the center of our communications, ...

Network News

There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go. I've seen the good, the bad and the ugly. When it comes to marketing your start-up, there are a few key items you should avoid.

Here are some of the ...

There's one word that never escapes us in the business world, no matter how hard we try: networking.

I work in the world of growth, marketing, and software. Over time, I've received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this:

Hi Brian,

I’m Joe Schmo from X Startup. ...

Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits ...

There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is my wife, babysitter, colleague or ...

A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they ...

Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge.

If the job you really want is not available, look for a position that ...

Jobs Rated

A college education is beneficial in the job landscape, but not all degrees are created alike.
The annual CareerCast.com Jobs Rated report applies a set of objective core criteria to rank professions across a variety of industries, to provide a snapshot of the job marketplace.
Looking for a recurring theme in the CareerCast.com Jobs Rated report’s best jobs of 2019? One word: data.

Career Advice

Everyone has been on a bad job interview in his or her life, but bad interviews can be avoided. They be blessings in disguise. They can even be opportunities to grow and learn.
The 2020 labor market doesn't have robots -- at least, not in the sense science fiction predicted.
An MBA can be a lucrative career path, but potentially high student loan debt and balancing work with your education are things to consider.