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Healthcare Innovation
By: Jeff Heenan-Jalil
healthcare is actually poised to become one of the most innovative fields because of its considerable capacity for growth and change, and young job seekers looking to make an impact in a transforming field need look no further.
Marketing Jobs Are Opportunities For Seekers Changing Fields
Have you found your dream job? Many people have not, but they continue to hold out hope, working at a job they like until they can land the one they love. For employed folks, this makes perfect sense. However, unemployed people may face a different challenge. If the job you really want is not available, look for a position that will use the same skills. For instance, some of my out-of-work friends within the field of journalism have turned to jobs in public relations, marketing or social media. I know social workers who have taken on case management roles in ...
Increasing Online Viewership To Drive Down TV Ad Sales
Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference. ZenithOptimedia expects global sales to increase 4.9% to $545 billion, while Magna Global is a tad more conservative projecting a 4.8% increase to $536 billion. The growth rates are lower than this year’s 5.5%. But 2015 still looks strong considering that it won’t have the boosts we saw in 2014 from the Winter Olympics, the FIFA World Cup, and the U.S. mid-term elections. Advertisers are excited by digital and ...
Use Marketing Tactics To Build Job Outreach
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we are experiencing in certain industries and in certain regions of the country, and the unemployment rate here in Minnesota is under 4 percent. The same old ways are no longer providing the talent pipelines they did during the recession and prior, leaving recruiters needing new approaches. Beyond the labor market, this convergence may also be a result of the natural evolution of talent acquisition as the profession matures and seeks more effective ways to invest ...
Working In A Start-Up Means Working In Marketing
So, you want to ditch the corporate life and go work for a startup. Cool, but do you really understand what that would mean? Steve Blank, one of the fathers of the Lean Startup revolution, defines a startup as “an organization formed to search for a repeatable and scalable business model.” What does that mean? Well, that the company either doesn’t have a working product, it has a working product that no one will buy, or it has a product that sells but can’t figure out how to market and sell the product profitably. Not sure where to start? Here ...
Projecting The Content Marketing Landscape In 2015
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer. In order to prove ROI, marketers will need to shift from focusing on page views, to focusing on individuals. Brands will need to own long-term relationships with their audience, instead of ...
Building And Maintaining Social Media Influence
Establishing influence via social media is crucial for any organization's marketing strategy. Just as vital is maintaining influence after it's been established. Industry leaders worked with Mashable to discuss the ins and out of social media influence, and a few of the keywords were oft-repeated: honesty, consistency and fearlessness. The ability and willingness to adapt to the consumer are just as important. That seem counter-intuitive -- you're the one seeking influence with consumers, not vice-versa, right? But knowing what consumers are seeking, and how they're seeking it, is critical. A marketer cannot reach her or his potential audience without these ...
Mobile Advertising Experiences A Boom In 2013
Online advertising revenue in the U.S. topped $20 billion in the first half of this year, an increase of 18% from the same period a year earlier, according to a new report from the Interactive Advertising Bureau (IAB). Some of that growth was due to increases in display and search spending, but the biggest chunk appears to have come from increases in mobile ad spending. IAB found that mobile revenue more than doubled from $1.2 billion in the first six months of last year to $3 billion this year, an increase of 145%. “Mobile advertising’s breakneck growth is evidence that ...
Podcasting As A Marketing Tool
Podcasts aren't a new form of media, although recent pop-culture darlings "Serial" and "Startup" have re-introduced the idea of audio material as a popular form of storytelling. NPR heavyweights "Radiolab" and "This American Life" have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to grab more ears. Edison Research found that 39 million Americans have listened to a podcast in the past month — an all-time high — and Americans spend an average of four hours and five minutes each ...
Learning Useful Digital Skills For A Low Cost
We live in a digital world. Just look at where you’re reading this article right now — without that phone, tablet, or laptop in front of you, this content would never reach you. Now, I’ll be honest and say that I’m old-fashioned, which is why I prefer using Post-its instead of Apple Calendars, holding a physical book rather than reading with a Kindle, or talking in person rather than through social media. But like everyone else, I’ve had to adapt to life’s changes — and quite honestly, it’s actually made me a lot more productive and efficient in everything I ...