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Healthcare Innovation
By: Jeff Heenan-Jalil
healthcare is actually poised to become one of the most innovative fields because of its considerable capacity for growth and change, and young job seekers looking to make an impact in a transforming field need look no further.
Tips to Market Yourself
Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are a CEO, sales person or carpenter. Some people are naturally blessed with a successful aura, but most have to find their inner confidence and learn to polish at least some aspects their image. If you project ...
Website Tweaks To Improve Online Sales
If you aren't maximizing your company's website to boost sales, you're missing out on a huge opportunity. There are a few relatively simple updates you can make to your website that can have a huge impact on customer attraction and retention, sales, revenue and long-term brand loyalty. These steps don't require hundreds of thousands of dollars in investment and can be implemented by small companies and multinational corporations alike. There are five common areas that most company websites can improve upon and expect to see an immediate boost in revenue. Taken together, they have the potential to increase your revenue ...
Integrating Video Marketing Into Business
In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion. Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand. Despite brands' ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing. So why are young people so ...
Getting Closer to Your Customers
Responsible use of data is more than process, it's about context. It's a truth universally acknowledged that the more personalized the message, the better the results. Technology allows us to customize any aspect of the copy with details from that particular customer's behavior, life stage, or contract. Less is usually more in this area. Messaging overpopulated with data attributes can feel like a staccato beat to customers as we rattle off the details of their interactions with the brand without any context to the promotion. If we want our digital marketing to sell, we have to tell a story. Thus, ...
Marketing and Public Relations Working Together To Build Customers
In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. It’s not enough to cull data and develop targeted campaigns, only to beat customers to death with factual product information, special promotions and sales pitches. We ultimately need to reach and converse with customers in a way that feels (yes, feels) authentic and meaningful. ...
Tips For Social Media Management
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for analyzing data. To find out which skills matter most, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) which must-have traits will make every social media manager successful this year. Their answers are below. 1. In-person and online social grace ...
New Labor Laws Have Potential Impact on Marketing Hiring
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing portfolio’s bottom line may just be a quiet storm brewing around your people—the hired event staffers and helping hands you contract for days and sometimes weeks to be the faces of your brands in the field. Here’s what’s going on: Across the U.S., states have ...
More Bang For Your Twitter Buck
Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars. Twitter analyzed nearly 200,000 Promoted Tweets to uncover what works and what doesn't for small businesses. From how long your tweets should be to what type of content ultimately drives the most engagement, here are Twitter's guidelines and best practices on how to use Promoted ...
Value Of Email Marketing
Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy? As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive return on investment as the driving factor. So what ...