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Healthcare Innovation
By: Jeff Heenan-Jalil
healthcare is actually poised to become one of the most innovative fields because of its considerable capacity for growth and change, and young job seekers looking to make an impact in a transforming field need look no further.
To Launch Your Career, Find Your Niche
If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this? To make that leap a little less aggressive, here's a good first step: Focus on finding your specific PR niche. Searching for PR jobs or introducing your own PR firm to the wider industry will be ...
Marketing Through Apps Hits A Fever Pitch
The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu. Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands spend to acquire regular users of their iOS apps — peaked at $2.23. According to Fiksu, a regular user is someone who uses the app at least three times. The data suggests there's a correlation between the cost of marketing and the App Store Competitive Index, which tracks the ...
Must-Have Digital Marketing Skills
Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company. Members of Young Entrepreneur Council (YEC) explained they look for when hiring digital marketers. A new digital marketing hire should be well-versed in paid social media advertising, especially through Facebook or a similar social platform that our company uses regularly. They need ...
Social Media Marketing Changes for 2014
If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say. 1. Graphic software will rise. Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going ...
Expanding Your Sales Network Without Cold Calling
LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator. Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 employees, for instance, LinkedIn will let you know if one of those employees is connected with someone at one of your target companies. This reduces cold calling and leads to more sales, according to LinkedIn; a February survey from the ...
Designing The Right Logo Is A Key Part Of Your Marketing
Think of the biggest brands in the world, and one of, if not the first thing that springs to mind is a logo. Your business's logo leaves an immediate and lasting impression. Bear this in mind when embarking on designing a logo -- but don't let the process stress you out. There are steps to follow to help you manage the challenges and craft the perfect logo for your business. READ MORE AT MASHABLE
Content Marketing In 2014 And Beyond
Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz that has reached a crescendo over the last 12 months: Advertisers don’t want to just make ads that run alongside other people’s content anymore; a surging number of them want to be publishers themselves. "The revolution occurred," Alvey says, "[because] the audience is now in charge." Brands have been publishers for almost as long as publishers have been publishers. (Tractor maker John Deere has been publishing a corporate magazine called The Furrow since 1895.) But it wasn't ...
Customers Are Reliable Experts For Gauging Marketing Strategy
Search for the term "marketing" on Google and you'll get more than 1.8 billion results. That's equivalent to everyone in the United States writing five articles on marketing! It's insane to think there are that many great ideas on the topic of marketing when I just finished watching millions of dollars get wasted on 30-second ad spots during the Super Bowl. Who are these "experts" writing and talking about marketing, and to whom should you listen? The real answer is that they are no different than you — they just have more free time. And quite frankly, you should only ...
Experiential Marketing Offers New Career Opportunities
Few PR stunts are as cringe-worthy as train-wreck attempts at IRL activations that miss the mark; and yet, few marketing campaigns generate as much buzz and brand recognition as a beautifully executed, compelling experiential play. Suffice it to say that a job creating such stunts is a far cry from pushing paper in a cubicle. For marketing professionals, learning how to bring a brand's name into the heads of consumers — and into the headlines -– can be a way to flex creative muscles in an innovative, fast-paced work environment. Below is a brief explainer on the state of experiential ...