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Projecting The Content Marketing Landscape In 2015
By: CareerCast.com
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer. In order to prove ROI, marketers will need to shift from focusing on page views, to focusing on individuals. Brands will need to own long-term relationships with their audience, instead of ...
Building And Maintaining Social Media Influence
By: CareerCast.com
Establishing influence via social media is crucial for any organization's marketing strategy. Just as vital is maintaining influence after it's been established. Industry leaders worked with Mashable to discuss the ins and out of social media influence, and a few of the keywords were oft-repeated: honesty, consistency and fearlessness. The ability and willingness to adapt to the consumer are just as important. That seem counter-intuitive -- you're the one seeking influence with consumers, not vice-versa, right? But knowing what consumers are seeking, and how they're seeking it, is critical. A marketer cannot reach her or his potential audience without these ...
Mobile Advertising Experiences A Boom In 2013
By: CareerCast.com
Online advertising revenue in the U.S. topped $20 billion in the first half of this year, an increase of 18% from the same period a year earlier, according to a new report from the Interactive Advertising Bureau (IAB). Some of that growth was due to increases in display and search spending, but the biggest chunk appears to have come from increases in mobile ad spending. IAB found that mobile revenue more than doubled from $1.2 billion in the first six months of last year to $3 billion this year, an increase of 145%. “Mobile advertising’s breakneck growth is evidence that ...
Podcasting As A Marketing Tool
By: CareerCast.com
Podcasts aren't a new form of media, although recent pop-culture darlings "Serial" and "Startup" have re-introduced the idea of audio material as a popular form of storytelling. NPR heavyweights "Radiolab" and "This American Life" have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to grab more ears. Edison Research found that 39 million Americans have listened to a podcast in the past month — an all-time high — and Americans spend an average of four hours and five minutes each ...
Learning Useful Digital Skills For A Low Cost
By: CareerCast.com
We live in a digital world. Just look at where you’re reading this article right now — without that phone, tablet, or laptop in front of you, this content would never reach you. Now, I’ll be honest and say that I’m old-fashioned, which is why I prefer using Post-its instead of Apple Calendars, holding a physical book rather than reading with a Kindle, or talking in person rather than through social media. But like everyone else, I’ve had to adapt to life’s changes — and quite honestly, it’s actually made me a lot more productive and efficient in everything I ...
To Launch Your Career, Find Your Niche
By: CareerCast.com
If part of your "new year, new you" resolution includes nabbing your first PR or marketing job — or launching your own PR or marketing consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this? To make that leap a little less aggressive, here's a good first step: Focus on finding your specific PR niche. Searching for PR jobs or introducing your own PR firm to the wider industry will be ...
Marketing Through Apps Hits A Fever Pitch
By: CareerCast.com
The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu. Boston-based Fiksu has been analyzing trends in app marketing for the last four years, and in June of this year, the Cost Per Loyal User Index (CPLUI) — which measures how much money brands spend to acquire regular users of their iOS apps — peaked at $2.23. According to Fiksu, a regular user is someone who uses the app at least three times. The data suggests there's a correlation between the cost of marketing and the App Store Competitive Index, which tracks the ...
Must-Have Digital Marketing Skills
By: CareerCast.com
Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company. Members of Young Entrepreneur Council (YEC) explained they look for when hiring digital marketers. A new digital marketing hire should be well-versed in paid social media advertising, especially through Facebook or a similar social platform that our company uses regularly. They need ...
Social Media Marketing Changes for 2014
By: CareerCast.com
If there is one certainty about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say. 1. Graphic software will rise. Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going ...
Expanding Your Sales Network Without Cold Calling
By: CareerCast.com
LinkedIn is best known as a tool for job seekers and recruiters, but it's also a burgeoning platform for "social selling," a business it hopes to boost with a new entity called Sales Navigator. Sales Navigator, which is designed for salespeople, leverages LinkedIn's network of 316 million-plus members to expose sales leads. If you work in a company with 500 employees, for instance, LinkedIn will let you know if one of those employees is connected with someone at one of your target companies. This reduces cold calling and leads to more sales, according to LinkedIn; a February survey from the ...