In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.
Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand.
Despite brands' ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing.
So why are young people so much better than brands and businesses at connecting with people online? The answer is simple: Individuals have learned to live and breathe their personal brands, whereas many professional marketers still view growing a brand as, well, a job.