Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.
Twitter analyzed nearly 200,000 Promoted Tweets to uncover what works and what doesn't for small businesses. From how long your tweets should be to what type of content ultimately drives the most engagement, here are Twitter's guidelines and best practices on how to use Promoted Tweets to grow your business.