Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees? Or, how about this crazy idea… do you need to pay brand ambassadors at all, or can you use your event to inspire a group of bloggers, brand fans or tastemakers to spread the goodwill for you?
Staff Type: The Volunteer
The Role: An “unpaid” community influencer who supports an event before, during and after. These folks can be Facebook fans, industry bloggers or loyal customers.
Who Uses Them: More than 100 volunteers helped run the Sept. 2012 National Family Pack Walk in Washington, D.C., put on by Warner Bros. Consumer Products, the Scooby Doo franchise and Cesar Millan of TV’s “The Dog Whisperer.” The event attracted more than 10,000 pet owners to the National Mall to complete a 1.5-mile course and take part in activities that support the Millan Foundation’s cause of helping abused and neglected dogs.