13 days old

Digital Experience Director

G&S Business Communications
Raleigh, North Carolina 27609
  • Job Type
  • Job Status
    Full Time

Are you an innovative and creative thinker in the digital space? A self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity? We're looking for an experienced leader capable of successfully working with internal and external stakeholders towards a common goal on a dynamic team. The Digital Experience Director is responsible for guiding and leading the customer experience strategy for clients in a variety of industries; providing agency thought leadership on digital communications and marketing; and establishing agency and account best practices.
• Develop and execute comprehensive web strategies in alignment with account or agency strategies
• Leads overall web team and team budget to ensure a best-in-class digital experience for users
• Champion and educate internal teams on best practices in UX design and Web Management that drives engagement, conversion, and advocacy for agency clients and the agency at large
• Analyze multiple data-centric resources, researching user behaviors across web properties and seeking the why
• Define, test, and validate new ideas/concepts and features working with key cross-functional team members across the agency
• Serve as a champion for the end user, leveraging quantitative and qualitative data that provides analysis and insights into ways that guide end-to-end web experiences and enhancements that drive customer satisfaction and ROI for clients
• Continuously improve and influence innovation across the digital customer experience for both the agency and its clients
• Ensure compliance with legal requirements (GDPR, CCPA, HIPAA) and company policies on web site usage, security, and standards for agency and its clients
• Maintain industry awareness of trends, create POV documents and assess how technology and innovation
fit into the bigger picture of digital and traditional communications and marketing
• BS/BA Preferred; 8-12 years professional experience preferably in an agency environment
• 5 years of management experience leading web focused teams
• Familiarity with Adobe’s design suite (Photoshop & Dreamweaver), WordPress and content management systems in general, database systems and project management systems
• Deeply analytical and data driven; proficiency with CPA, LTV, A/B testing, promotional strategy, attribution models, and cohort analysis
• Knowledge of web technologies HTML, CSS, JavaScript & XML
• Demonstrated client service/account management experience, experience with B2C marketing as well as B2B marketing preferred
• Progressive experience in customer focused web product management and/or UX/UI design
• Excellent problem-solving skills, good verbal and written communications skills, proven ability to meet deadlines, and ability to juggle multiple projects in a fast-paced environment
• Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
• Confident and effective speaker and presenter, as well as an active listener open to feedback
• Proven ability to retain and build client relationships, including managing through challenges
• High levels of accountability relative to financial stewardship of client accounts and agency


Posted: 2020-07-29 Expires: 2020-08-28

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Digital Experience Director

G&S Business Communications
Raleigh, North Carolina 27609

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