25 days old

Digital Marketing Campaign Manager

Response Mine Interactive
Atlanta, GA 30303
  • Job Code
    2368762

Tell me more about the team? At Response Mine Digital we strive to be an industry leader that empowers businesses and healthcare providers to think forward in an ever-changing digital world. 

Why? Because the clients we serve are getting people to a better state of health and well-being by harnessing the power of data and analytics to drive business performance and success. 

WIIFM? Are you ready to shift your career into overdrive through driving next-level paid media strategies for multiple growing brands and helping lead an integrated media team across multiple channels? If that sounds good to you, you're in for quite a ride. Buckle up, friend!

The Digital Marketing Campaign Manager is a key media role that is responsible for managing and implementing various media related tasks across multiple clients on key platforms and is involved in developing media strategy and optimization recommendations. This role serves as a member of a team and works closely with account and media team members to ensure we meet client goals and objectives.

Critical success factors include: takes initiatives, continuous learning mindset, seeks resolutions for challenges, embraces test and learn approach, works well both independently and in group settings, demonstrates timeliness against projects and deliverables, proactive communications, always acts as a good steward of company resources and accurately represents the company and team members in a positive way.

RESPONSIBILITIES AND DAY TO DAY TASKS:

  • Campaign Management: responsible for the day-to-day management needs (Paid Search, Shopping, YouTube and Pinterest) and performance of assigned accounts and work
  • Develop account structure framework and rationale
  • Keyword development and evaluation.
  • Conduct and review daily pacing checks, updates and communications around budget utilization.
  • Weekly review of campaign and adgroup metrics and trends. During evaluation
  • Identify performance outliers and provide recommended solutions to team leads.
  • Work with media leads to review automated bid management and testing opportunities.
  • Sets up, launches and monitors testing initiatives. Ensures solid QA process and communicates updates and owns all performance check-in
  • Communication
  • Participate on internal and client calls
  • Develop insights around performance and next steps
  • Share key insights or challenges with various team members
  • Bring solutions and recommendations to challenges
  • Manage up to ensure team members are aware of both obstacles and benefits
  • Strategy and planning
  • Identify disconnects between media plans and business objectives

GENERAL EXPECTATIONS

  • Strong communicator
  • Complete all tasks in a timely manner
  • Think beyond what is needed today
  • Strong project management skills
  • Strong problem-solving skills
  • Takes initiative to continuously learn best practices and processes
  • Is curious (respectfully), asks why (nicely), and is a team player
  • Maintain professional internal and external relationships that meet company core values

REQUIRED QUALIFICATIONS AND SKILLS

  • At least 2+ years experience in online advertising
  • Google Ads and Bing Ads proficiency
  • Kenshoo proficiency
  • Experience with paid search, shopping display, programmatic, YouTube and more
  • Understanding of how Paid and Natural Search impact each other
  • Competency in Excel and PowerPoint
  • Strong problem solving skills
  • Analytical minded and detail oriented
  • Resourceful and a pleasure to work with
  • Bachelor's degree

YOU'RE RIGHT FOR THIS ROLE IF

  • Want to learn more about digital marketing and campaign integration
  • Like to be challenged and seeks solutions
  • You strive to go above and beyond
  • Like to work hard and play hard.

 

Categories

Posted: 2021-04-14 Expires: 2021-05-15

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Digital Marketing Campaign Manager

Response Mine Interactive
Atlanta, GA 30303

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