25 days old

Digital Marketing Manager

Parsippany, NJ 07054
  • Jobs Rated
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Digital Marketing Manager

Looking for a high-energy, B2B digital marketer to build the in-product marketing channel for mid-sized business Clients in ADP's flagship HCM suite ADP Workforce Now. They will create a best in class digital experience in-product and market solutions to drive sales growth and enhance client experience and workflow. The ideal candidate can think strategically and act tactically, loves a challenge, and is passionate about tech as well as B2B and digital marketing. Not only will they execute the duties of the role, but will develop internal processes for optimum results.


Responsibilities:

  • Build targeted in-product marketing campaigns including set up, management, A/B testing, design guidance, reporting and analytics, including pipeline tracking, segmentation
  • Leverage client economics and segmentation to prioritize and focus on projects to maximize additional business growth, as well as managing governance of incoming business requests
  • Work cross-functionally with Brand, Marketing and UX teams to develop design guidelines for in-product marketing
  • Develop testing opportunities for in-product marketing and purchase experience
  • QA ADP Workforce Now and its CMS regularly to ensure current content is deployed
  • Regularly report on and develop analysis of key metrics and performance indicators to advance sales growth; report on progress versus goals, in addition to making recommendations based on data to optimize performance
  • Work collaboratively with vendors and across cross-functional teams such as product marketing, content development, digital marketing, UX, development, service, sales and sales operations to coordinate in-product marketing strategy across all client marketing touchpoints.

Skills and Experience:

  • Minimum of 5-6 years of experience in Digital Marketing, preferrably an eCommerce organization, working with Content Management, Deployment and Analytics
  • Proven ability to define marketing objectives, execute digital campaigns, and track and evaluate results
  • Understanding of Content Management Concepts and Site Design
  • Understanding of User Experience Concepts and A/B testing philosophy
  • Strong quantitative, analytical, benchmarking and statistical skills
  • Experience with current marketing automation (e.g. Eloqua), Salesforce.com (SFDC), and other marketing tools and technologies
  • Collaborative and consensus-builder
  • Results oriented and entrepreneurial in a fast-spaced environment
  • Innovative thinking that translates to business development

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.

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Jobs Rated Reports for Marketing Manager

Posted: 2021-03-19 Expires: 2021-05-13

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Digital Marketing Manager

ADP
Parsippany, NJ 07054

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