15 days old

Director of Advocacy and Engagement

Roseland, NJ 07068

Director of Advocacy and Engagement

The primary function of this role is to drive the success and overall growth of the Client Advocacy & Reference program at ADP by operationalizing existing, successful advocacy programs, building the supporting tech stack, coordinating with the various Marketing and Service Advocacy efforts as a Shared Service Operation and coordinating with the team that manages client reference request process for sales.

Specific Responsibilities:

  • Lead the sales interaction strategy for client references
  • Coordinate sales reference process with Service/Client Success teams for improvements and efficiencies
  • Establish, maintain and distribute monthly KPIs on client advocacy programs across BUs leveraging internal BI tools and vendor analytics
  • Manage Referenceable Clients by working closely with the various DVPs of Sales Operations, as well as field sales leadership, implementation, and service to identify and manage referenceable clients for all product lines
  • Coordinate with Advocacy leads in Marketing and Service/Client Success to increase client advocate database
  • Own the end-to-end lifecycle of all client references and maintain a reference database to track participation.
  • Develop relationships with the implementation, and service teams to ensure a complete view of the client and any issues that need to be resolved prior to engagement with prospects
  • Partner with the Marketing Team to identify clients and a create a pipeline for testimonials
  • Work with cross-functional Advocacy leads to drive efficiencies and standardization across programs as well as cross-functional collaboration with Advocacy efforts
  • Work with Account Owners from Service/Client Success to train and educate on reference process support for sales
  • Create reports and dashboards showing trends and gaps among reference ability of our client base
  • Work with Sales and Operations to educate and train sales on reference request process, best practices and benefits to them
  • Drive cross functional Advocacy integration and technology efforts
  • Drive sales educational efforts on expanding client advocates, proper reference process and overall adoption/utilization of established reference programs
  • Integrate Advocacy platforms to internal systems for better efficiency and reporting such as AWS, SFDC, Siebel, Henry, RO Innovation, Influitive, etc...
  • Coordinate with Sales Enablement Tools team to help drive field interaction and utilization with client reference team and adjust accordingly based on feedback through that team

In this role, not only will you be responsible for working across Sales, Service, Implementation, Product and Marketing to increase the number of references but also ensure the conversations are insightful and impactful to prospects. This will be done through a variety of mediums including analyst reviews, case studies, speaking engagements, webcasts, advocacy programs, sales tools and more.


  • BA/BS in related field
  • 7+ years in a Client Advocacy or Client Marketing
  • Experience with Influitive & RO Innovation
  • Background working with client databases such as Seibel, Henry and Gainsight
  • Proven track record of driving success in Client Advocacy programs
  • Track record of excellent communication, project management, planning and time management skills
  • Collaborative approach to work


We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2020-11-18 Expires: 2020-12-18

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Director of Advocacy and Engagement

Roseland, NJ 07068

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast