11 days old

Director, Tech Employer Brand & Marketing - 178440

Roseland, NJ 07068
  • Job Code

ADP is hiring a Tech Employer Brand and Marketing Director.

So glad you clicked. We know you don't have a lot of time, so we'll be brief...

Are you passionate about the ever-changing world of employer brand and digital marketing?

Do you crave to always do things better with the amazing results, and a sea of raving fans, to prove it?

Can you play nice in the sandbox? (We're only half-kidding, we're collaborative and we like it that way.)

If so, this is your chance to get in on the ground level to do something great. Don't take our word for it, read on and see for yourself.

In a nutshell: ADP is growing its Global Employer Brand and Marketing team. Our mission is clear: Attract and retain the best talent for ADP by creating a best-in-class employer brand and candidate experience for current associates and external candidates alike. We're creating the next generation of ADP and we need your help to do it.

The Global Employer Brand and Marketing Director will play an important role on a small, focused, and super collaborative team. Looking for a talented, enthusiastic marketing professional with self-motivation and drive, who recognizes and pursues excellence in all they do. Someone who is:

  • Strategic and Inquisitive by nature. Compelled to learn as much about industry best practices as possible, and incorporates them into a strategic approach while building a clear path to execution.
  • Relationship builder and passionate advocate. Can navigate easily in a matrix environment, strengthens relationships and builds advocacy while delivering measureable results.
  • Creative and critical thinker. Problem solver who can find a solution for anything using strategy as a compass.
  • Trailblazer. Passionate about change and shaping the future.
  • Fearless. Knows no boundaries.
  • Trusted Advisor. Delivers on promises...every time.

At ADP, every person counts. We welcome unique talents and perspectives. We welcome ideas on how to do things differently. In your efforts to achieve, learn and grow, we support you all the way. If you want to be a part of shaping our future while creating limitless potential in your own, you belong at ADP. #HelloWork #CountMeIn #LikeABoss


  • Operates Confidently Hands-On
    • Comfortable and capable of communicating across all roles in the company from the executive suite on down.
    • Understands and embraces that everyone's contribution is important and valued, and thrives in a hands-on, collaborative environment.
  • Obsesses Over The Candidate Experience and Builds Internal Advocacy
    • Creates compelling and memorable candidate experiences: From top of the funnel discovery and attraction to onboarding, creates and drives fantastic online and offline branded experiences leveraging our new employer value proposition across all touchpoints.
    • Partner with Corporate Marketing, Global Leadership and Development, and vendors to represent Talent Acquisition in developing and rolling out Brand Ambassador program from an Employer Brand perspective
  • Delight Digital Lurkers With Content
    • Align cross-functionally with Human Resources, Social Responsibility, Diversity and Inclusion, Talent Acquisition, and Corporate Marketing to create and execute a seamless brand content strategy.
    • Bridge the gap between Corporate Marketing and Talent Acquisition to develop and activate content to engage internal and external candidates.
    • Create and curate content on a regimented schedule to keep career sites and employer brand properties current
  • Build and Execute Marketing Strategy Like A Boss
    • Own campaign development and execution across Global Talent Acquisition, leveraging and aligning with employer brand and voice to both satisfy recruitment needs and expand talent network.
    • Design and activate engagement strategy for members of the Talent Network through relevant communications, content sharing, and gamification.
    • Drive Recruitment Marketing tool strategy.
    • Leverage content strategy and social media activation calendars to support nurture activities.
    • Measure KPIs for ROI in Recruitment Marketing efforts
  • Provide Data Insights thought Employer Brand KPIs and analytics
    • Weave a data-driven story of performance for Employer Brand through Google Analytics, social metrics, and compare to industry stats and benchmarks.
  • Evangelize Employer Brand Management Best Practices
    • Develop content for key topics in EBM
    • Train talent acquisition and key stakeholders on topics such as: Employer Value Proposition, Persona creation, Candidate Experience, Leverage social media tools for optimal sourcing experience, Writing compelling job content.


  • BA/BS in Communications, Marketing, Graphic Design or equivalent degree.
  • Project Management experience
  • 7+ years of related hands-on experience in marketing content and execution, and digital and social media strategies
  • Created or developed an employment brand for a tech company or that was tech focused
  • Direct experience in developing and executing marketing content strategies and social media campaigns without relying on an agency
  • Hands-on experience with website analytics, recruitment marketing, or marketing automation tools.
  • Design acumen with the ability to use and self-learn new tools


  • Prior Employer Brand Management experience
  • Expertise in Adobe Photoshop or Creative Suite, Wordpress, Video editing software, and other design tools
  • Thorough knowledge and understanding of the principles of branding, marketing, and digital media
  • Knowledge of analytics, tracking and social media tools
  • Prior digital agency experience a plus
  • High energy self-starter who is intellectually curious and passionate about digital engagement experiences
  • Strong experience and understanding of social media strategies, tools and execution
  • Excellent verbal and written communications skills
  • Can craft high-level, strategic recommendations and manage and execute at the most granular level
  • Skilled at providing a balanced perspective and providing information that speaks to target audiences
  • Is a team player who communicates with all stakeholders and builds strong cross-functional relationships

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2019-08-07 Expires: 2019-09-11

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Director, Tech Employer Brand & Marketing - 178440

Roseland, NJ 07068

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