1+ months

Manager - Marketing - 183418

Florham Park, NJ 07932
  • Job Code

ADP is hiring a Manager - Marketing. In this position you will be responsible for driving marketing innovation and driving growth of Insurance Services products by developing and deploying a variety of marketing programs. This includes determining the target audience, selecting and developing the appropriate channel, and crafting compelling content to drive action. The role has a focus on bringing in new customers into the ADP franchise through innovation, business development, and holistic marketing. This role has a specific focus on partnering across relevant ADP sales channels to identify needs and opportunities, and developing resources to drive effective sales of Insurance Services products.

Responsible for actively promoting the variety of products within the Insurance Services portfolio, including Property & Casualty, and Health & Benefits offerings. Will be required to build treatment strategies and business plans to drive aggressive growth objectives. This includes creating go-to-market project plans, identifying new marketing channels, developing compelling content, launching marketing programs, and tracking success.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.


  • Collaborates with Vice President of Marketing to support the development of marketing strategies and growth plans in line with the ADP planning cycle and determines roll-out viability. 
  • Collaborates across the Insurance Services and ADP sales organizations ensuring optimal level of effort is being made to sell Insurance Services products.
  • This includes developing tools and resources to enable telesales effectiveness, and partnering to ensure quality sales training occurs within the relevant channels 
  • Maximizes the awareness of Insurance Services products within ADP by integrating within relevant internal and external sales channels and tools. 
  • Partners closely and influences Product Management, Servicing, and Legal teams to create and consolidate critical content. 
  • Manages budget and relationships with external vendors, and partners to deploy marketing strategies. 
  • Maximize Insurance Services' presence in the industry by supporting the identification of impactful media channels and deploying externally focused promotional strategies.
  • This includes utilizing social media, leveraging trade associations, and identifying other media outlets. 
  • Partners closely and influences Product Management, Servicing, and Legal teams to create and consolidate critical content. 
  • Manages budget and relationships with external vendors, and partners to deploy marketing strategies.
  • Performs other related duties as assigned.


  • 3 - 5 Years of Directly Related Experience
  • Bachelor's Degree or its equivalent in education and experience with a Major Area of Concentration in Marketing

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

  • Experience with Salesforce, Tableau and Eloqua.
  • Experience with insurance.
  • Excellent written and oral communication skills.
  • Results oriented and entrepreneurial in a fast paced environment
  • Strong organizational and time management skills.
  • Innovative thinking that translates to business development.
  • Ability to implement concepts and ideas.
  • Ability to function in a flexible changing environment.

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2019-10-07 Expires: 2019-12-05

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Manager - Marketing - 183418

Florham Park, NJ 07932

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