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1+ months
- Job TypeEmployee
- Job StatusFull Time
ENTERTAINMENT/STUDIO CLIENT:
Entertainment ,Studio, or Television Experience A Must!
Looking for candidates in NYC and LA.
The Manager, Paid Search/Social is responsible for the implementation and execution of Paid Search/Social campaigns in line with the agreed activation strategy. This role maintains, develops and exceeds client performance targets.
Key Accountabilities:
- Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
- Monitor and optimizes Paid Social campaign implementations
- Manage daily spend in line with targets and monthly budgets
- Main point of contact for Search Engine and third party reps
- Responsible for the management and overall career development of the PPC team
- Liaison with experts from other teams including organic search, paid search and display
- Develop a close working relationship with partners and technology suppliers
- Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
- Liaise with other channels
- Mentor junior staff, helps to manage their projects and day-to-day activities
- Builds strong relationships across client services team and with client.
- Assists with meetings, QBRs as needed
Requirements
Desired Skills and Experience
- 5+ years’ experience in a digital agency setting; paid search/social experience is a must.
- Must have experience managing large scale, complex paid social media campaigns, inclusive of Twitter, Facebook, YouTube Pinterest, Tumblr and Instagram
- Deep understanding of how Paid Search / SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution
- Expert level mastery of Marin, Kenshoo, DS3, ComScore, Excel, DoubleClick and other relevant tools and platforms,
- Google Analytics and Adwords, BingAds Certifications
- Understanding of integrated digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
- Well versed in client KPIs, specifically Direct Response
- Experience with Facebook FMPs, Facebook Power Editor and Twitter Native Ads UI required
- Twitter Flight School Certifications are beneficial
- Experience mentoring & fostering the development of emerging talent
- Strong organizational skills, detail oriented and project management capabilities
- Bachelor’s degree required
Categories
Posted: 2016-04-18 Expires: 2038-01-18