13 days old

Marketing Technologist - 184333

Roseland, NJ 07068
  • Job Code

Marketing Technologist -- Job Description




Responsible for partnering with internal stakeholders and vendors, this position requires someone who possesses extensive hands-on experience with digital marketing technologies which support the generation of leads via production-oriented sales, marketing, and nurture campaigns as well live and virtual events (webinars, seminars, tradeshows, etc.). This individual must possess the ability to scope core business goals and desired outcomes for each project, then develop, deploy, monitor, optimize, and communicate campaign performance leveraging reporting tools within our sales and marketing technology stack.


The ideal candidate must possess strong written and verbal communication skills, be able to consistently collaborate well with others of varying skill sets and competencies both virtually and face-to-face and meet or exceed project timelines and expectations in a complex, fast-paced, and results-driven environment.




  • Partners with key stakeholders across multiple functional teams -- some of whom have had little or no experience with or exposure to digital marketing technologies such as Eloqua, Salesforce.com, ION Interactive, PathFactory, Certain.com, and AtEvent -- to discuss, strategize, develop, deploy, optimize, and measure sales/marketing/nurture campaigns and events.


  • Creates and uploads emails, landing pages, static assets, images, videos, forms, dynamic content, merge fields, custom data objects, and data-sets for used for personalized and non-personalized communications following established organizational procedures.


  • Develops and implements complex account and contact segmentation methods dedicated to developing sophisticated data-driven targeting strategies which trigger optimal engagement within all applied digital marketing channels supported by underlying campaigns, nurture programs, and lead generation strategies.


  • Performs effective pre-deployment quality control review processes both individually and with stakeholders to validate asset content/messaging, brand compliance, deployment timelines, cadence, volume, behavior-based contact routing journey.


  • Consistently applies lead generation and routing processes according to well-established organizational procedures and standards and collaborates with Marketing Operations as required for ad hoc consultative support services.


  • Extracts, shapes, and communicates key data-driven insights and interaction signals from platforms in our technology stack relevant to desired business goals, and interprets, identifies and resolves technical gaps which impact sales and marketing campaign effectiveness.


  • Desires active involvement with mastering and improving best practices, methods, techniques, tactics, and strategies to optimize market-facing user experience, positive engagement outcomes, and influence on sales results, and identifies gaps, recommends process improvements and maintains a continuous focus on optimal alignment between desired and actual outcomes.



Bachelor's Degree or equivalent experience required. A master's degree is preferred.




A minimum of 5-7 years of experience developing, coordinating, deploying, managing, measuring, and continuously improving efforts related to sales, marketing, and nurture campaigns. Extensive hands-on experience with Eloqua and Salesforce.com (or similar platforms) is required. Familiarity with ION Interactive, PathFactory, Workfront, Optimizely, Tableau, Cognos, Google Analytics, C3 Metrics, Dreamweaver, and event management solutions similar to Certain.com and AtEvent is a plus.


Excellent technical, oral, and written communication skills required; ability to develop and foster trusted relationships and interface with multiple vendors concurrently. Outstanding attention to detail and time management skills and the ability to solve complex technical and operational challenges associated with digital marketing technologies and processes. Ability to work independently and collaboratively both virtually and in-person with team members and stakeholders in an ever-changing environment with adjustments in responsibility based on organizational needs and works well under pressure and performs at a high-level within a results-driven organization.


ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.


We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2019-10-08 Expires: 2019-11-07

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Marketing Technologist - 184333

Roseland, NJ 07068

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