18 days old

Senior Copywriter, Social Media

Likeable
New York, NY 10007
  • Job Code
    2343352

As a Likeable copywriter, you know every client business problem comes with a unique creative solutionand it's your responsibility to find it. Sure, you'll write social media captions. But you'll also work with your art director counterparts to develop strategic and compelling concepts whose outputs lead to likes, purchases, and happy clients. Whether it's a five-word meme that makes you laugh, a five-minute video that makes you cry, or a five-panel Instagram Story that makes even YOU want to buy the product, you'll use your love of language and creative thinking to ensure every piece of content is smart, engaging, and unique.

Essential Job Functions:

  • Write! Our clients will rely on you to write social media captions, video scripts, and the occasional blog post.
  • Behind the scenes, you'll collaborate with accounts, media, and creative team members to build creative concepts and campaign ideas that fulfill business goals and objectives.
  • Working closely with the art directors, you'll lead or participate in creative brainstorms to shape monthly, quarterly, or annual social media content plans.
  • Using your leadership and decision making skills, you'll guide the content creation process by determining the best course of action for completing a deliverable (i.e. knowing when something requires a full presentation to a client vs. an email, or knowing when a concept warrants being shot custom in the studio vs. can be done using native Instagram features).
  • Stay up-to-date on social media trends through your personal love of the networks and implement them into upcoming creative concept decks, or proactively pitch one-off ideas, to ensure Likeable's clients are always innovating and on the pulse of their industries.
  • Regularly pitch creative ideas to clients, with the ability to speak compellingly about each concept, answer questions and pivot ideas on the fly.
  • Develop creative recommendations, voice and tone recommendations, and creative ideas for Social Media Playbooks. 
  • Maintain a unique voice and tone for each of our client's social media presences, based on their brand guidelines and audiences.
  • Copy edit blogs, decks, and content calendars.
  • Participate in new business pitches and RFPs.
  • Occasionally work with freelance writers and editors, ensuring their work meets Likeable's high standards.
  • Meet deadlines set by the Project Manager.
  • Write content for Likeable's blog and social channels as needed.

Competencies:

  • Self-motivated, enthusiastic, driven, team player
  • Detail oriented and organized with an ability to manage multiple projects with ease 
  • A passion for language, storytelling, and the power of content marketing
  • Conceptual skills that demonstrate the ability to craft everything from a great line of copy to a multi-faceted social campaign
  • The confidence to think quickly and make decisions on the fly
  • A range in expressions of client voice and tone (i.e. you know when to be funny, punny, or more buttoned up depending on what client you're writing for)
  • Ability to ideate around data and strategic insights 
  • A compelling presenter of creative concepts 
  • Overall strong oral communication skills

 Requirements:

  • 4+ years of agency or in-house experience creating content and writing for multiple brands, with some client-facing time
  • Experience collaborating with art directors, designers, and multimedia teams to produce graphics, photos, and/or videos
  • Knowledge of creative best practices for social media (CTAs, hashtags, caption length... you should be the encyclopedia of all things social copy)
  • Proficiency in MS Office and Google Suite, project management software experience a plus

Categories

Posted: 2021-03-28 Expires: 2021-04-28

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Senior Copywriter, Social Media

Likeable
New York, NY 10007

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