22 days old

Senior Digital Marketing Analyst

Gupta Media
Boston, Massachusetts 02116
  • Job Type
    Employee
  • Job Status
    Full Time

Gupta Media is a thoroughly modern media agency. To say that we are data-driven is almost redundant. It is the bare minimum for anyone who hopes to be successful in this space. Data is essential to everything that we do. Our understanding of how to use it and our ability to tie the data from our campaigns to the overall business goals of our clients is what sets us apart.

 

We are looking for a Senior Digital Marketing Analyst with a strong background in ecommerce to join our growing team. Our clients include brands like Amazon and Fender, entertainment companies like Universal Music Group, Disney and Sony, and many others in a variety of industries. If you’re applying for this position, you should have extensive experience in leading results-driven ecommerce and lead generation campaigns for global clients across multiple platforms. 

 

You should enjoy digging into data and sharing your findings both internally and with clients. You should be well-versed in campaign optimization, split testing and adapting strategy in line with buyer performance in order to drive sales and improve ROI. You should be skeptical, curious and adaptable in your approach.

 

In this role, you will be expected to excel in the following areas:

 

Media Buying

You should be an expert in buying media across digital platforms. From research and planning, to buying and optimizing, to reporting results - you are confident in your ability to deliver strong results. You should have extensive experience with Google AdWords and Facebook Ads Manager. Knowledge of additional platforms like Twitter Ads Manager, Pinterest Ads Manager, Criteo and other programmatic platforms is certainly a plus.


You should be highly skilled in ecommerce and marketing automation, with expertise in platforms like Salesforce Commerce Cloud, Magento and Shopify as well as Hubspot, Drift and Zendesk. 


If you’ve helped get ecommerce off the ground at a startup and have experience in growth hacking, we should talk.


Reporting and Analytics

Much of our reporting is powered by an in-house reporting suite connected to the APIs of the platforms where our ads run. In tandem with this system, you should have a thorough understanding of Google Data Studio and Tableau in order to create custom solutions for high-profile projects.


Communication

This position requires proven client management skills. Previous experience working with global brands and international clients is a plus.

 

Our ideal candidate is a dynamic thinker and communicator, who is able to interpret data and clearly convey the value of our campaigns to our clients with the directness and confidence of a seasoned professional. As a Senior Digital Marketing Analyst, your primary job will be to work closely with data to formulate strategic ecommerce campaigns that grow and strengthen our client partnerships.

Requirements

Required Skills and Education

  • Minimum 4 years of relevant management experience in an ecommerce marketing role. Agency experience preferred.
  • Bachelor’s degree or higher with a focus in Business, Marketing, Math, or Economics.
  • Experience with Google’s DV360 and SA 360 platforms, Facebook Blueprint Certification, Google Analytics IQ, DSP Certification, 
  • Experience in working within ecommerce platforms such as Salesforce Commerce Cloud, Shopify, Magento and BigCommerce
  • Ability to multi-task and prioritize workload across multiple projects. Gupta Media is a fast-paced environment, where rush requests and constant shifting of priorities are the norm. You are able to lead by example at a high level.
  • High level of enthusiasm and professionalism. We are a passionate group, and we feed off each other’s intensity. We know when to have fun and when to be serious
  • Curiosity – You should feel unsatisfied when you don’t know how something works. If you are driven by a desire to learn more and you’re not afraid of breaking things to try and make them better, you will fit right in.

 

Employees at Gupta Media enjoy health, dental and vision insurance, along with profit sharing, 401(k) and a host of other great perks. We work hard, we play hard, and we take care of our team.

 

Candidates must be authorized to work in the US for at least 2 years.

Categories

Posted: 2020-09-30 Expires: 2020-10-30

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Senior Digital Marketing Analyst

Gupta Media
Boston, Massachusetts 02116

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