1+ months

Senior Director of Advertising and Marketing

Roseland, NJ 07068

We are looking for a Senior Director of Advertising and Marketing to join our Brand team in ADP Corporate Marketing Brand 2 Demand team. his position reports to the VP of Brand & Content. The primary function of this role is to manage ADP agency partners, lead the management of the Corporate Brand advertising program and work with marketing leaders to enhance ADP brand story to our target markets.

Responsibilities:

  • Identify and manage an agency ecosystem to provide best in class partners for marketing and communications teams to execute programs.
  • Forge relationships with agency leaders to shape all work developed for ADP to drive creative excellence and brand stewardship.
  • Facilitate collaboration between defined partners to ensure understanding of ADP strategy.
  • Work closely with Procurement and Legal to optimize agency costs on an ongoing basis. Conduct quarterly audits and develop action plans based on results.
  • Provide teams with guidance on agency management (briefing, feedback, approval of SOW and legal agreements)
  • Lead resolution of issues raised by Business Unit marketing leads.
  • Lead all creative development across full-funnel for Corporate Brand campaigns working with internal and external agencies.
  • Work closely with Digital Marketing/Content/Social teams to align on brand campaign objectives.
  • Work with ADP Content team to identify and develop new creative approaches to amplify ADP story.
  • Manage ADP Corporate Media plan and identify partners for cross business unit negotiations and enhance ADP presence in market.
  • Work closely with Digital Marketing to optimize media plans and leveraging data to inform media plan.
  • Guides allocation of media resource to further develop and maintain the brand.
  • Work with Brand Manager to champion adherence to Brand Guidelines to ensure brand standards and tools are adopted by internal and external partners to position ADP as the ideal partner visibility and consistency.

Requirements:

  • Minimum 10+ years' experience in marketing/advertising with the complete understanding of the creative development process for all channels.
  • Broad exposure to traditional and non-traditional media and creative.
  • 5+ years of agency side with in-depth knowledge of agency network and operations for media, ad agencies and interactive firms.
  • Global b-b brand marketing or advertising experience
  • Likes to work with large cross functional teams to align ADP marketing objectives
  • Strong communication and project management skills.
  • Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
  • Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment.
  • Visionary with strategic mindset - seeks out new and missed opportunities

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, remote work, travel, the hiring interview process, and more.

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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Posted: 2020-12-21 Expires: 2021-04-05

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Senior Director of Advertising and Marketing

ADP
Roseland, NJ 07068

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