1+ months

Senior Director of Digital Marketing

Roseland, NJ 07068

ADP is currently seeking a highly qualified and experienced Senior Director of Digital Marketing to oversee and implement the overall B2B digital marketing strategy for the Compliance Solutions business unit. The ideal candidate will have deep experience across a broad range of digital disciplines, with proven experience collaborating with a cross-functional and geographically dispersed team of experts. 

 

The Senior Director of Digital Marketing’s scope of oversight will span all stages of the B2B buyer’s journey, with a deep emphasis on awareness and consideration.  Focus areas will include website strategy, online brand awareness, PPC and SEO efforts, lead generation, paid media, online sponsorships, and more. This role requires a highly motivated individual with experience and a passion for technology and while staying on the cutting edge of all the latest trends and changes within digital marketing and HCM landscape. It will also require a maniacal focus on analysis for continuous improvement, with the ability and knowledge to quickly assess successes and areas of improvement to optimize results.

 

Responsibilities

  • Collaborate with Campaign, Event and Content Directors to develop a digital marketing plan that blends seamlessly with the overall customer acquisition and growth go to market strategy
  • Lead the digital activation of strategic and campaign driven assets across all channels with a proven track record and ability to complete the journey by generating high conversions of ads, landing pages, etc…
  • Deep knowledge of paid digital channels including programmatic, paid social, affiliate marketing and more
  • Lead search engine marketing strategy, including, but not limited to PPC and SEO methods
  • Responsible for the entire Compliance Solutions presence across the ADP.com corporate website, which includes the design, messaging, lead forms and content offers
  • Solid understanding and deep experience with a wide variety of digital marketing tools and technology including (but not limited to) CRM Systems, Content Management Systems, Social Media Marketing and Brand Monitoring, Marketing Automation, Outreach and Promotion, Paid Advertising and Optimization, Search Engine Marketing and Keyword Research, Live Chat and Survey Tools, and more
  • Deep knowledge of reporting methodologies and analytic tools including conversion rate optimization and experimentation (A/B testing and multivariate), marketing analytics and business intelligence
  • Collaborate with agencies and other vendor partners
  • Collaborate with corporate digital centers of excellence to execute digital strategies while ensuring brand consistency
  • Function as a dynamic team leader, working across businesses with other digital marketing managers to ensure success across all areas of the Compliance Solutions business

 

#LI-CS1

Requirements

  • 10-15+ years working in a B2B Digital Marketing environment
  • Experience managing and implementing digital advertising programs
  • Must have e-mail marketing, content writing, and social media management experience
  • Ability to analyze data and adjust strategy/tactics to maximize effectiveness
  • Deep tool stack knowledge including Salesforce.com, Eloqua, HootSuite, AdStage, Optimizely, Demandbase, etc…
  • Experience working in a highly matrixed environment
  • Ideal candidate will have previous experience in the HCM industry
  • Strong communication, organization, multitasking and time management skills
  • Values having FUN, while being DISRUPTIVE, INNOVATIVE, PASSIONATE and OPEN

 

Education

  • Bachelors (Master’s Degree preferred) in Business Administration, Management, Marketing or a related field
  • Additional or advanced degrees in analytics or software development / programming preferred

 

 

In the state of Colorado, we are offering the following benefits (subject to change):

Salaried and hourly workers who work on average 32 or more standard hours per week:

  • Medical, Dental, Vision, Life Insurance, 401(k), Charitable Contribution Match, Holidays, Personal Days & Vacation, Student Loan Repayment Program and Paid Volunteer Time Off

We believe in good faith that compensation for a successful candidate based in Colorado would be between the range listed below. The below is for Colorado only.

 

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.



Compensation range for this role for U.S. Colorado Residents
Minimum: $150000
Maximum: $170000
Compensation Type:

Categories

Industry

  • Other
Posted: 2022-04-15 Expires: 2022-06-18

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Senior Director of Digital Marketing

ADP
Roseland, NJ 07068

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