26 days old

Senior Marketing Manager

Verto Education
Portland, Oregon 97214
  • Job Type
  • Job Status
    Full Time

Verto is on a mission to help change Higher Education in positive, student-focused ways. We want to make immersive travel and experiential education a core part of every students’ college degree. Verto Education offers the only international freshman year that partners with colleges to give students an admission decision and full class credits. Through Verto, students are accepted to college and stay on track to graduate in four years. 

We are hiring a Senior Marketing Manager for our quickly growing team in Portland, Oregon. We are looking for a sophisticated marketing generalist who can contribute to a wide variety of marketing programs. In this role, you will oversee our content calendar, email tactics, paid advertising, integrated scholarship campaigns, and our student ambassador program. You will have the opportunity to help shape our brand narrative as we grow. The ideal candidate will be a highly motivated self-starter who can operate at start-up speed and is not afraid to experiment. We provide a flexible and enjoyable work environment that values inclusion, equity, diversity, and global citizenship.

This position will report to our co-founder and CMO, Mallory Meiser.

What You’ll Be Responsible For:

  • Create and evolve our content marketing and social media strategy to extend marketing initiatives across channels and audiences (parents, students, counselors).

  • Manage paid acquisition campaigns Ensure website content is optimized for SEO and optimal user experience.

  • Respond to all media inquiries, pitch stories to journalists, maintain and manage our media list.

  • Establish verbal and narrative brand guidelines to foster consistency.

  • Oversee and leverage our student ambassadors as they produce content for our blog and social media. 

  • Identify and experiment with new partners and channels (Ie. Podcasts, brand partnerships, influencers) to create content and connect with students and parents.

  • Create monthly Verto Education newsletter and oversee general email marketing strategy (workflows, drip campaigns, etc). 

  • Spearhead development of new marketing materials including print and video. 

  • Coordinate the announcement of scholarships, new programs, and partner schools. 

  • Assist in managing the Verto Education website.

Benefits Include:

  • Unlimited vacation and sick time, with blackout dates related to the role

  • As soon as possible, a benefits plan that includes health insurance and a retirement plan

Equal Opportunity Employer

Verto Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

To apply, please email CMO Mallory Meiser at Mallory@VertoEducation.org


Job Qualifications:

  • Years of Experience: 5+ years of professional experience in marketing strategy, SEO, public relations, or content marketing preferably with a student-focused organization

  • Education: Bachelor’s degree

What We Are Looking For:

  • You’re intellectually curious and motivated to understand how students make decisions about college. 

  • You're obsessively organized, analytical, detail­-oriented, and a fearless experimenter.

  • You're proactive in identifying new opportunities, solving problems, and prioritizing efforts with confidence. 

  • You have fluency in content marketing tools and platforms, including: CMS; social media management/listening; data and business intelligence. 

  • Excellent written, verbal, and copy editing skills, with impeccable taste and a talent for storytelling. Experience producing photo and video content a strong plus.

  • You excel at — and love working in — a fast-paced, always-changing environment.

  • You are mission-driven and ready to make a significant impact to grow and scale business.

  • Experience with Wordpress, analytical tools (Google Search Console, Google Analytics, Excel), as well as other SEO tools (Moz, SEMRush, etc.) a plus. 

  • You are creative and excited to tell incredible stories about how people’s lives are positively impacted by experiential international education. 


Posted: 2019-09-19 Expires: 2019-10-19

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Senior Marketing Manager

Verto Education
Portland, Oregon 97214

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