7 days old

Social Media Communications Specialist

Wilmington, North Carolina 28403
  • Job Type
  • Job Status
    Full Time
Does managing a growing brand excite you? Do you have a passion for digital storytelling? If you have an eye for digital design and creative development, you might be the social media communication specialist we are looking for.
Within this role, which is a part of UNCW’s Division for University Advancement, you will oversee the social media operation from strategy and ideation to execution and evaluation – with the team’s help when necessary (no one is an island here!).
You will be directly contributing to the division’s delivery of exceptional content designed to inspire and engage to nearly 100,000 alumni throughout the world. Through your actions, collaborative efforts and data-driven decisions, you will manage all our current social media channels, evaluate new platforms to use, elevate our content and advance the fundraising goals of the division.

The content you create will help to shape our brand as the Seahawk community, both internally and externally, continues to grow.

Among the duties you will perform are:
• Creating and maintaining an active digital content calendar and associated workflows.
• Adapting visual assets to multiple social and digital platforms.
• Managing, writing, editing and proofreading content before publishing, ensuring consistent voice, correct grammar and strategic alignment to the division.
• Supervising all aspects of social media interaction between constituents and the UNCW Alumni Association.
• Tracking constituent and content analytics.
• Remaining up-to-date with content trends, constituent preferences and advancements in technology.
• Serving as a resource and strategic partner to various units across the division and campus.
• Driving participation and attendance in annual giving campaigns and alumni initiatives as well as help to steward donors and celebrate the impact of philanthropy at UNCW.
• Developing toolkits and manuals for alumni board members, social media ambassadors and campus partners for key division activities.
• Continuing to build and maintain trustworthy relationships within the division and with campus communicators across the university.

If the description above sounds like the right fit for you, then we’d love to hear from you. UNCW offers a flexible work environment with a combination of office-based and remote work.



Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.


Posted: 2022-06-21 Expires: 2022-07-21

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Social Media Communications Specialist

Wilmington, North Carolina 28403

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