SVP, Planning Director ( LA & NYC)

Entertainment, Studio, or Television Experience A Must!  

Looking for candidates in NYC and LA

The SVP Group Director’s role is to provide media leadership on multiple businesses/brands.  The SVP Group Director manages a book of business that may be one larger client or several smaller clients.   The individual in this role is responsible for providing strategic direction and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape.  The SVP Group Director is responsible for cultivating client and media relationships specifically at senior levels.  This individual is responsible for being the “ultimate” media consultant to the client and is charged with all general management aspects of the team, including team collaboration, team harmony, big-picture strategic thinking, and financial performance.  

The SVP Group Director’s role is also one of agency leadership.  The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.  

KEY AREAS OF RESPONSIBILITY

Media Planning and Execution:

• Direct the development of planning/strategy objectives and strategies that align with the client’s marketing objectives 
• Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies 
• Research and implement new techniques and technologies that are relevant for clients’  traditional and digital media strategies 
• Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications 
• Successfully identify all up-sell opportunities with existing clients, including ability to sell Vizeum and Aegis offerings 
• Create and negotiate yearly client contracts and supplemental proposals and manage account profitability 
• Set negotiations strategies 
• Deliver revenue growth goals established in conjunction with executive management  
• Reevaluate progress against revenue/profit goals monthly 
• Develop best/worst case scenarios for input into monthly financial plan 
• Actively provide and discuss industry information on media, markets and related dynamics 
• Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas 
• Effectively contributes client “case studies” to national organization 
• Contribute, participate and present in agency new business efforts and presentations 

Client & Internal Relationships:  

• Build and maintain trusting, collaborative relationships with senior clients 
• Manage expectations of senior clients and deliverables 
• Identify and secure relationships with key senior clients to deepen agency relationship 
• Serve as the lead in managing the agency-client relationship 
• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client 
• Grow business opportunities within current clients 
• Ensure collaboration among all agency departments; foster great teamwork 
• Include Vizeum Executives in appropriate client meetings 
• Actively represent Vizeum within industry (attending industry functions, joining local market committees) 

Strategic Thinking & Leadership:

• Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations 
• Lead overarching strategic thinking, ensure media strategy is align and meets client objectives 
• View strategic goals in a broader business context 
• Establish priorities for key agency projects 
• Initiate long-term projects for teams that will contribute to greater agency revenue 
• Demonstrate strong analytical and strategic skills to help solve client’s business problems 
• Implement efficient and effective solutions to complex problems 
• Arrive at solutions  that balance the needs of Dentsu Aegis, Vizeum and clients 
• Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations 
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. 
• Manage assigned groups’ staffing needs (hiring, promotions, performance) 
• Manage the work of assigned media groups, providing leadership, direction and motivation as appropriate 
• Manage staff utilization 
• Construct and deliver accurate, honest and timely performance management documents 
• Train, motivate and develop assigned staff 

Communications Skills:

• Encourage open, ongoing internal communication 
• Establish and maintain communications process with clients and agency service teams for each piece of business within the team 
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive 
• Lead client presentations 
• Adapt communications style to relevant audience 
• Link communication  to audience’s concerns and perspectives 
• Move audience to desired action through clear and persuasive delivery of information 
• Communicate key information about our company